All facets of the video ecosystem – content production, video distribution, devices, and technology innovation – must have a strong understanding of consumer preferences, habits, adoption, and intentions in order to succeed in today’s video world.
Drawing on primary research performed by Interpret’s team of quantitative research experts, clients gain access to data addressing critical market questions such as:
Importantly, the reported findings provide you with quantitative insights at a fraction of the cost of performing a proprietary study, and Interpret’s analysts help you understand how the findings apply to your business.
VideoWatch: Consumer is a syndicated service providing quarterly insight into trends in service adoption, spending, sentiment, and related behaviors among US video consumers.
Consumers and Ad-Supported OTT Services 2021
Video Churn Segments
From cord-cutting to streaming wars to changing distribution windows, the video services marketplace continues to be a space of ongoing innovation and disruption.
Interpret’s expert analysts explore key trends in pay TV, OTT/streaming, and content production. Each report blends industry information with unique consumer data and expert market insights – providing independent perspective and context to guide your business decisions. Clients enjoy recurring topics as well as coverage of new trends observed and suggested by subscribers.
VideoWatch: Trends is a syndicated reporting service monitoring competitive, consumer, and business trends in the global video services marketplace.
Ad-Supported OTT: Trends, Evolution and Outlook
The OTT video services market is dynamic, with services adapting and evolving rapidly. It is difficult to track ongoing changes, and few provide details on their customer base.
VideoWatch: OTT Metrics is designed to track leading OTT services in key markets. Information includes leading services in each market, estimated subscribers/users, service owners, and key details about each service’s offerings, features, and pricing.
VideoWatch: OTT Metrics is a syndicated database providing access to service and subscriber overview information for the leading OTT video services in key markets.