NFTs in Entertainment: Dynamics & Opportunities

Popularity, use, and volume of NFTs is growing.

However, while many focus on the investment side of NFTs, companies throughout entertainment industry are exploring ways to leverage this new area to engage consumers, build audiences, and monetize entertainment IP.

Designed to help entertainment decision-makers, this report provides clarity around NFTs, including the opportunities, challenges, and risks involved for those providing entertainment and content. It will examine the purposes and emerging use cases around NFTs, details about the ecosystem around this technology, and a greater understanding of consumers that own or trade in NFTs.

Table of Contents

  1. Intro to NFTs
    1. Definition and Concepts
    2. Examples of NFTs
    3. NFT Creation, Distribution, and Acquisition
    4. Demand for NFTs
  2. NFT Ecosystem
    1. An Overview of the Ecosystem
    2. Mapping of NFT Ecosystem
    3. Major Players by Role in Marketplace
      1. NFT Creator/Seller
      2. Marketplaces
      3. NFT Tech Enabler
      4. NFT Creative Services
      5. NFT Payment Processor
  3. About NFT/Crypto Holders & Buyers
    1. NFT/Crypto Familiarity and Ownership
    2. Profile of NFT/Cryptocurrency Owners
    3. Weekly Social Media Platform Usage
    4. Cryptocurrency Usage in Past Three Months
    5. Attitudes About NFTs – Understanding and Opportunity
      1. Overall US consumers
      2. Breakout by relevant subcategories
  4. NFT Opportunities
    1. The Value in NFTs for Entertainment
      1. Monetization
      2. Verification
      3. Engagement
      4. Marketing
    2. Case Study
  5. NFT Challenges and Risks
    1. Self-Expression and Fashion
    2. Music Artists, Labels Embracing Virtual
    3. Creator Economy
    4. Real-World Simulations
    5. Web 3 Metaverse
  6. Brand Participation in the Metaverse
    1. Cryptocurrency Risks
    2. Security Risks
    3. Regulation and Enforcement Risks
    4. Other Emerging Risks
    5. Lessons from Video Games

NFTs in Entertainment: Dynamics & Opportunities


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