Global media, entertainment and technology market sizing and audience profiles
As consumer behavior rapidly changes, maintaining an up-to-date picture of product and service adoption is critical to planning and forecasting. New Media Measure: Global Profiles™ provides insights into exactly who is consuming key products and services and how their consumption is evolving.
Marketing strategists and their communications partners also need in-depth insights into consumer lifestyle attributes to inform segmentation and persona development, media, and messaging strategies.
Coverage areas include: consumer electronics, video games, esports, digital video, IoT, smart home, social media, mobile apps and related activities.
Consumer adoption trends by country with forecasting metrics.
Bi-annual survey of 1,000 consumers age 13 to 65 in 15 countries.
Time and money spent on leisure activities, gaming, and digital entertainment with in-depth consumer profiles.