NMM Global Profiles

New Media Measure: Global Profiles™ is a syndicated service providing media, entertainment, and technology adoption rates and audience profiles across 14 countries.

Global media, entertainment and technology market sizing and audience profiles

As consumer behavior rapidly changes, maintaining an up-to-date picture of product and service adoption is critical to planning and forecasting. New Media Measure: Global Profiles™ provides insights into exactly who is consuming key products and services and how their consumption is evolving.
Marketing strategists and their communications partners also need in-depth insights into consumer lifestyle attributes to inform segmentation and persona development, media, and messaging strategies.
Coverage areas include: consumer electronics, video games, esports, digital video, IoT, smart home, social media, mobile apps and related activities.

Product Snapshot

Consumer adoption trends by country with forecasting metrics
Bi-annual survey of 1,000 consumers age 13 to 65 in 15 countries
Time and money spent on leisure activities, gaming, and digital entertainment with in-depth consumer profiles

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