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Media, entertainment and technology trends, market sizing and audience profiling Since 2007, New Media Measure® has tracked consumers’ multi-channel interactions, including: adoption and usage of new platforms and services, content preferences, and the connection to lifestyle and brand choices. Whether you are a marketer, media agency, advertiser, or seller, New Media Measure® will help you […]
October 6, 2022
Global media, entertainment and technology market sizing and audience profiles As consumer behavior rapidly changes, maintaining an up-to-date picture of product and service adoption is critical to planning and forecasting. New Media Measure: Global Profiles™ provides insights into exactly who is consuming key products and services and how their consumption is evolving. Marketing strategists and […]
October 7, 2022
Widespread Adoption of Smart Home Products The smart home products marketplace has enjoyed impressive growth over the past five years. Smart home products, formerly enjoyed only by households with a professionally installed, interactive security system or a professionally installed home automation system, are now commonly found in the households and apartments of those of varying […]
Video game and entertainment trends among kids in the US Video games are a dominant form of entertainment among today’s youth, and the interactive nature of the product has strong implications for consumption patterns in other areas. To stay relevant, brand marketers need to understand gaming and its implications. GameByte®offers a comprehensive look at gaming […]
Video Industry Disruption Today’s video industry is dealing with massive disruption. Executives are constantly confronting uncertainty about the pandemic, OTT strategy, content windowing, accelerated churn, the emerging metaverse – the list goes on. Successful executives are those who best adapt their offerings amidst this disruption. But, to adapt, executives need to better understand where the […]
Global trends, insights, and tracking of the evolving anime market The burgeoning anime category has undergone explosive growth, with top streaming services reporting soaring viewership as high as 100%, year-over-year. As anime expands to mainstream entertainment culture, industry leaders and non-endemic partners require an insider’s guide to decipher the myriad segments making up contemporary anime […]
Segmentations, brand trackers, concept testing, positioning, go-to-market… Interpret excels at using smart research design and analysis to help guide decision making in gaming, digital entertainment, IoT & smart home, advertising, and esports. We use multimodal methods, advanced data science, obsessive project management, and innovative data visualization to artfully answer our clients’ burning business questions. 01 […]
October 17, 2022
Smart Home Matrix: Consumer TM All players in the smart home ecosystem – chipmakers and component providers, device manufacturers, software and platform providers, service providers, dealers and distributors – must have a strong understanding of consumer preferences, intentions and biases in order to develop effective product development and communication strategies. Smart Home Matrix: Consumer TM provides quarterly consumer tracking […]
VideoWatch: Consumer All facets of the video ecosystem – content production, video distribution, devices, and technology innovation – must have a strong understanding of consumer preferences, habits, adoption, and intentions in order to succeed in today’s video world. Drawing on primary research performed by Interpret’s team of quantitative research experts, clients gain access to data […]
Why Use Third-Party Experts? By bringing in third-party experts, you will receive unbiased feedback that’s free from internal discussions and debates. We provide fresh eyes on a project that can help identify issues and opportunities of which your team might be unaware. Current and future focused. Get the marketing one-sheet and full examples of a […]
November 28, 2022
Study Types Explore our extensive range of studies. With a diverse selection available, you can find the perfect fit for your research needs. In-Person or Virtual Focus Groups Playtests UX/UI Testing In-Depth Interviews Longitudinal Studies In-Home Interviews or Ethnography Large Scale Alpha/Beta Tests Inclusive Offerings Screener Programming We manage all screener programming internally Participant Reminders […]
July 20, 2023
Global trends, insights, and tracking of the evolving anime market The burgeoning anime category has undergone explosive growth, with top streaming services reporting soaring viewership as high as 100%, year-over-year. As anime expands to mainstream entertainment culture, industry leaders and non-endemic partners require an insider’s guide to decipher the myriad segments making up contemporary anime […]
October 7, 2022
Smart Home Matrix: Consumer TM All players in the smart home ecosystem – chipmakers and component providers, device manufacturers, software and platform providers, service providers, dealers and distributors – must have a strong understanding of consumer preferences, intentions and biases in order to develop effective product development and communication strategies. Smart Home Matrix: Consumer TM provides quarterly consumer tracking […]
October 17, 2022
VideoWatch: Consumer All facets of the video ecosystem – content production, video distribution, devices, and technology innovation – must have a strong understanding of consumer preferences, habits, adoption, and intentions in order to succeed in today’s video world. Drawing on primary research performed by Interpret’s team of quantitative research experts, clients gain access to data […]
Segmentations, brand trackers, concept testing, positioning, go-to-market… Interpret excels at using smart research design and analysis to help guide decision making in gaming, digital entertainment, IoT & smart home, advertising, and esports. We use multimodal methods, advanced data science, obsessive project management, and innovative data visualization to artfully answer our clients’ burning business questions. 01 […]
Video game and entertainment trends among kids in the US Video games are a dominant form of entertainment among today’s youth, and the interactive nature of the product has strong implications for consumption patterns in other areas. To stay relevant, brand marketers need to understand gaming and its implications. GameByte®offers a comprehensive look at gaming […]
October 7, 2022
Study Types Explore our extensive range of studies. With a diverse selection available, you can find the perfect fit for your research needs. In-Person or Virtual Focus Groups Playtests UX/UI Testing In-Depth Interviews Longitudinal Studies In-Home Interviews or Ethnography Large Scale Alpha/Beta Tests Inclusive Offerings Screener Programming We manage all screener programming internally Participant Reminders […]
July 20, 2023
Why Use Third-Party Experts? By bringing in third-party experts, you will receive unbiased feedback that’s free from internal discussions and debates. We provide fresh eyes on a project that can help identify issues and opportunities of which your team might be unaware. Current and future focused. Get the marketing one-sheet and full examples of a […]
November 28, 2022
Media, entertainment and technology trends, market sizing and audience profiling Since 2007, New Media Measure® has tracked consumers’ multi-channel interactions, including: adoption and usage of new platforms and services, content preferences, and the connection to lifestyle and brand choices. Whether you are a marketer, media agency, advertiser, or seller, New Media Measure® will help you […]
October 6, 2022
Global media, entertainment and technology market sizing and audience profiles As consumer behavior rapidly changes, maintaining an up-to-date picture of product and service adoption is critical to planning and forecasting. New Media Measure: Global Profiles™ provides insights into exactly who is consuming key products and services and how their consumption is evolving. Marketing strategists and […]
October 7, 2022
Widespread Adoption of Smart Home Products The smart home products marketplace has enjoyed impressive growth over the past five years. Smart home products, formerly enjoyed only by households with a professionally installed, interactive security system or a professionally installed home automation system, are now commonly found in the households and apartments of those of varying […]
Video Industry Disruption Today’s video industry is dealing with massive disruption. Executives are constantly confronting uncertainty about the pandemic, OTT strategy, content windowing, accelerated churn, the emerging metaverse – the list goes on. Successful executives are those who best adapt their offerings amidst this disruption. But, to adapt, executives need to better understand where the […]
