With a highly fragmented OTT market, an ecosystem of aggregation has emerged with several categories of competitors eager to establish relationships with the end consumer. This trend-focused report examines the ecosystem, market drivers, success factors, and challenges / disruptors that will define future success. It explores the OTT aggregation marketplace in detail to understand the players, market dynamics, and consumer priorities. It reveals the current state of OTT services and aggregation, including consumer preference and use of devices, operators, service providers, and content creators and the role of each in aggregation. The report identifies eight categories of aggregation initiatives, revealing the benefits, obstacles and implications for each. Finally, it uncovers the likely future of OTT aggregation and the factors that will impact the path to success. DATA SOURCES: Executive interviews; Published company information and industry data; Online surveys of US consumers performed from 2019 – 2021