GameByte® is a syndicated service that measures video game trends among younger generations, including, avidity, platform adoption, child/parent gaming interactions, and wider entertainment habits and attitudes.

Video game and entertainment trends among kids in the US

Video games are a dominant form of entertainment among today’s youth, and the interactive nature of the product has strong implications for consumption patterns in other areas. To stay relevant, brand marketers need to understand gaming and its implications.
GameByte®offers a comprehensive look at gaming and other media habits among young generations, providing a glimpse of the future of entertainment.

Product Snapshot

Kids gaming explained
Annual survey of 1,000 US children, age 3 to 12 and their parents, age 18 to 65
Gaming's share of clock and wallet among HHs with kids

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