Streaming Devices: Platforms, Brands and Consumers

Ownership and use of smart TVs and streaming media players continues to grow, with these devices serving as the consumer gateway to content on the largest screen in the home. Yet, platforms and brands have differing customer bases with unique habits. This study examines streaming devices and their perception and use by owners and buyers. It also examines opportunities for smart TVs in the future and the implications for future success for device makers and service providers.

Table of Contents

  1. Executive Summary
  2. Device Ownership
    1. Smart TVs and streaming media players
    2. Brand share and planned replacement
  3. Differences Among Platforms and Brands
    1. Platform and pricing differences
    2. Owner profiles for each brand
  4. Device Purchase Intenders
    1. New vs. replacement buyers
    2. Brand experimentation
    3. Channels, promotion, and related purchasing
  5. Service Adoption and Spending
    1. Operator and entertainment services
    2. Entertainment spending and purchase channels
  6. Feature Opportunities for Smart TVs
    1. Smart home, entertainment, health, and videoconferencing
    2. Market potential
  7. Conclusions / Implications

Other VideoWatch Products


Reports from consumer survey data

Trends in service adoption, spending, sentiment, and related behaviors among US video consumers.

OTT Metrics

Details on OTT video services

Access to service and subscriber overview information for leading OTT video services in key international markets.


5-year video industry forecasts

Forecasts of adoption and growth of video services in the US market, including households, subscription units, and revenues.

Streaming Devices: Platforms, Brands and Consumers


Please fill out the form below and we will get back to you shortly.

Your Order

Product Subtotal
Subtotal $0.00
Total $0.00

Your personal data will be used to process your order, support your experience throughout this website, and for other purposes described in our privacy policy.