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Smart Home Matrix

Smart Home Matrix™ is a syndicated service providing insights into buyers of smart home products, their preferences and intentions, and the brands that engage them

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Smart home and IoT trends, market sizing and audience profiles

Smart home adoption is becoming mainstream. Understanding different smart home buyer segments and where they are in their journey is crucial for navigating market opportunity, messaging strategy, brand development, and competitive analysis.

Smart Home Matrix™ tracks the value propositions triggering smart home purchases, and segments buyers based on the breadth and depth of their category engagement.

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Quarterly survey of 9,000 US consumers, age 13 to 65

Brand engagement, drivers and barriers

Smart home audience profiling and sizing

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