Custom Research Services
In addition to our syndicated products, Interpret is a custom research expert, utilizing qualitative and quantitative methods to inform business decisions in each of the verticals in which we specialize.
Request InfoSegmentations, brand trackers, concept testing, positioning, go-to-market…
Interpret excels at using smart research design and analysis to help guide decision making in gaming, digital entertainment, IoT & smart home, advertising, and esports. We use multimodal methods, advanced data science, obsessive project management, and innovative data visualization to artfully answer our clients' burning business questions.
01
Quantitative Analysis
- Behavioral/Choice Modeling
- Consumer Segmentations
- Monadic Product Concept Tests
- Multi-market Online Surveys
- TAM/Market Demand Estimates
- TURF Analysis/Regression
- Van Westendorp Pricing Analysis
- Ad Effectiveness Tests
- Max Diff Analysis
- KANO Analysis
02
Qualitative Research
- Focus Groups
- In-depth Interviews
- Messaging/positioning Tests
- Path-to-Purchase Mapping
- Shop-along Research
- Brand Analysis
- Concept Tests
- Asset/Play Tests
- Mobile App UX/UI
- Ethnographic Studies
- MROC (Managed Research Online Community)
03
Strategy Insights
- Business Model Analysis
- Competitor Analysis (Five Forces, SWAT)
- Product/Service Strategy Assessment
- Thought Leadership Development
- Executive Workshops
- Market Landscape Analysis
- Market Opportunity and Sizing
- Forecasting
- Game Expert Evaluation/Mock Reviews
