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Custom Research Services

In addition to our syndicated products, Interpret is a custom research expert, utilizing qualitative and quantitative methods to inform business decisions in each of the verticals in which we specialize.

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Segmentations, brand trackers, concept testing, positioning, go-to-market…

Interpret excels at using smart research design and analysis to help guide decision making in gaming, digital entertainment, IoT & smart home, advertising, and esports. We use multimodal methods, advanced data science, obsessive project management, and innovative data visualization to artfully answer our clients' burning business questions.


Quantitative Analysis

  • Behavioral/Choice Modeling
  • Consumer Segmentations
  • Monadic Product Concept Tests
  • Multi-market Online Surveys
  • TAM/Market Demand Estimates
  • TURF Analysis/Regression
  • Van Westendorp Pricing Analysis
  • Ad Effectiveness Tests
  • Max Diff Analysis
  • KANO Analysis


Qualitative Research

  • Focus Groups
  • In-depth Interviews
  • Messaging/positioning Tests
  • Path-to-Purchase Mapping
  • Shop-along Research
  • Brand Analysis
  • Concept Tests
  • Asset/Play Tests
  • Mobile App UX/UI
  • Ethnographic Studies
  • MROC (Managed Research Online Community)


Strategy Insights

  • Business Model Analysis
  • Competitor Analysis (Five Forces, SWAT)
  • Product/Service Strategy Assessment
  • Thought Leadership Development
  • Executive Workshops
  • Market Landscape Analysis
  • Market Opportunity and Sizing
  • Forecasting
  • Game Expert Evaluation/Mock Reviews

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