What We Do

Fun scientists
with a purporse

What We Do

Fun scientists
with a purpose

Our Vision

We are a global insights firm laser-
focused on helping our media,
entertainment and technology
clients make informed decisions. We
are method agnostic and
relationship-driven. We use
disparate, multi-source data to solve
knotty problems. And, we cultivate
long-term connections, as this
makes us far smarter about the
industries we cover and more
effective for the clients we serve.

Our Vision

We are a global insights firm laser-
focused on helping our media,
entertainment and technology clients
make informed decisions. We are
method agnostic and relationship-
driven. We use disparate, multi-
source data to solve knotty problems.
And, we cultivate long-term
connections, as this makes us far
smarter about the industries we cover
and more effective for the clients we
serve.

Our Business

We derive insights from myriad sources, often within the same study or engagement. We are survey and focus group experts, have developed proprietary social media and behavioral measurement tools, and apply advanced modeling and AI to better understand emergent patterns in our data. We organize our business around six interwoven areas of expertise and offer both bespoke and syndicated services in each area: Gaming, Esports, Digital Entertainment, Mobile & Consumer Electronics, IoT & Smart Home, and Advertising.

We derive insights from myriad
sources, often within the same study
or engagement. We are survey and
focus group experts, have developed
proprietary social media and behavioral
measurement tools, and apply advanced
modeling and AI to better understand
emergent patterns in our data.
We organize our business around six
interwoven areas of expertise and offer
both bespoke and syndicated services
in each area: Gaming, Esports, Digital
Entertainment, Mobile & Consumer
Electronics, IoT & Smart Home, and
Advertising.

Our Coverage

While headquartered in Los Angeles, our people span the globe. We have offices in San Francisco, Dallas, Seattle, London, Munich, Shangai and Seoul, and a network of strong local partners around the world. We are specialists in global consumer insight, with the majority of our engagements involving multiple markets and languages.

Our Culture

We are spoiled for fun – we work on games, movies, TV shows, toys, esports events,
gaming and fandom conventions, web content, sleek new consumer electronics,
“smart” (in form and function) home technology, the list goes on. And yet, the problem
sets our clients present are as complicated as any. As such, we fashion ourselves
“fun scientists” ready to problem solve at a moment’s notice but doing so in industries
where fun and fulfillment are a button touch away.

Our Culture

We are spoiled for fun – we work on
games, movies, TV shows, toys,
esports events, gaming and fandom
conventions, web content, sleek new
consumer electronics, “smart” (in form
and function) home technology, the
list goes on. And yet, the problem sets
our clients present are as complicated
as any. As such, we fashion ourselves
“fun scientists” ready to problem solve
at a moment’s notice but doing so in
industries where fun and fulfillment
are a button touch away.