Mobile games thriving as Scopely raises $340M, Activision sees “biggest opportunity”
Mobile game spending has been way up among kids in particular during the pandemic, according to Interpret data, and game publishers want to capitalize.
Burger King continues to stress real ingredients to lure customers
Interpret data shows a clear shift in customer behavior during the pandemic, so Burger King will need to emphasize what it doesn’t put in its food to keep people coming back.
Wi-Fi 6 has debuted but expect adoption to be slow at first
Wi-Fi 6 can offer a solution to some users’ internet woes, but adoption of the new tech faces some challenges.
South Korea PC Café Trends – July 2020
FIFA Online 4 climbs while other games see a rise with events, new seasons, and esports interest
Coca-Cola rethinking its marketing plans amid pandemic
After the largest decline in quarterly revenue in 25 years, the beverage company is aiming for a “refreshed marketing approach”
Privacy concerns are not impeding smart home product purchases
Interpret’s Smart Home Matrix indicates that fear is not a factor
Smart home brands resonate differently with buyer segments
Interpret’s new Smart Home Matrix can help companies identify different types of smart home consumers.
eSports Not Just for Teenagers Anymore
MEDIA RELEASE May 23, 2018 CONTACT Lowell Goodman, Corbomite Communications (323) 646-3249 | lowell@corbomitecomms.com eSports Not Just for Teenagers Anymore New report shows significant growth among middle-aged and female viewers Los Angeles — The audience for eSports doubled from 20 million to 41 million people in just two years, according to the latest data from GameIntelligence™, […]
To Improve Health Care, Look to Video Games
To Improve Health Care, Look to Video Games Leading researcher prescribes ‘Gamification’ for better outcomes MEDIA RELEASE July 12, 2018 CONTACT Lowell Goodman, Corbomite Communications (323) 646-3249 | lowell@corbomitecomms.com Los Angeles — Healthcare companies are using apps and other digital tools to get their patients to change behaviors and embrace smarter lifestyle choices. But […]
Who Watches eSports? Interpret Releases Report that Busts Myths about eSports Viewers
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Who Watches eSports? Interpret Releases Report that Busts Myths about eSports Viewers [/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] February 22, 2017 eSports viewers might not be who you think they are. eSports is no niche pastime: The number of people who have watched professional […]
