Understanding people at play.

We are

fun scientists.

innovators.

players.

leaders.

Interpret.

Who we are

We champion the fusion of fun and insights. As Fun Scientists, we strive to understand people at play — what motivates their choice to play games, stream content, post videos, play with toys, exercise, play sports, attend live events, eat at restaurants, or take a well-deserved holiday.

Our Expertise

We have six interweaving areas of expertise and offer both bespoke and syndicated services in each area.

Gaming

Gaming

We apply incisive research at every stage of a game’s development and have created unique methods, datasets, and gaming communities to help our clients continuously evolve the meaning of play.

Entertainment

Entertainment

We help brands navigate trends in streaming, film, television, and live events, helping ensure that content captivates and connects.

Consumer Tech

Consumer Tech

We help those in the Consumer Tech ecosystem understand consumer device behavior, especially the marriage of content and features that maximize fun.

Sports

Sports

Leveraging fan engagement strategies, sports marketing analytics, and digital transformation studies, we help bring fun sports experiences to consumers across their devices.

Social Media

Social Media

We help social media companies understand consumers’ unique mindsets as they spend time, work, and play on their platforms.

Toys

Toys

We help our toy clients shape the future of play, ideating new digital-meets-physical toy experiences, testing prototypes, and segmenting the increasingly age-diverse toy-buying community.

Our Products

Case Studies

Case Studies

Churned Player Study

Concept Optimization Research

TV Pilot Testing

Holistic Concept Evaluation

Brand Ecosystem Research

Consumer Segmentation

VR Game Evaluation

Global Brand Strategy

Global Franchise Study

Transmedia Strategy

Churned Player Study

Concept Optimization Research

TV Pilot Testing

Holistic Concept Evaluation

Brand Ecosystem Research

Consumer Segmentation

VR Game Evaluation

Global Brand Strategy

Global Franchise Study

Transmedia Strategy

Churned Player Study

Concept Optimization Research

TV Pilot Testing

Holistic Concept Evaluation

Brand Ecosystem Research

Consumer Segmentation

VR Game Evaluation

Global Brand Strategy

Global Franchise Study

Transmedia Strategy

Churned Player Study

Concept Optimization Research

TV Pilot Testing

Holistic Concept Evaluation

Brand Ecosystem Research

Consumer Segmentation

VR Game Evaluation

Global Brand Strategy

Global Franchise Study

Transmedia Strategy

Our Offices

We have offices and colleagues worldwide, ensuring our clients benefit from global expertise and local insights.

Across

the globe.

As specialists in global consumer insight, most of our engagements
span multiple markets and languages, enabling our clients to make more informed, culturally sensitive decisions.

Our Clients Include

OF THE TOP 20

0

Top Console + PC Publishers

Ranked by calendar year cumulative revenue

OF 5

0

TOP SOCIAL
MEDIA APPS

Ranked by calendar year cumulative revenue

0

GLOBAL
TECH TITANS

Meta, Microsoft, Amazon, Apple, Alphabet & Tencent

0

ENTERTAINMENT & SPORTS MEDIA FIRMS

Warner Bros., Disney, Sony, Comcast, NFL, NBA