In a world that moves this quickly you can’t afford to simply plan for what is. You need to plan for what is to come.
IT’S COMPLICATED
Reaching out and genuinely connecting with consumers has never been more complex. Consumers are increasingly fickle and niche in their choices. Brand owners must understand what traditional methods still work, while staying abreast of the threats and opportunities made available by disruptive media and technology.
IT’S COMPLICATED
Reaching out and genuinely connecting with consumers has never been more complex. Consumers are increasingly fickle and niche in their choices. Brand owners must understand what traditional methods still work, while staying abreast of the threats and opportunities made available by disruptive media and technology.
DATA IS NOT ENOUGH
Audience data is absolutely vital. But, this data is only the starting point. You can have reams of statistics, but how much do you really understand about your consumers as not-always-rational human beings? Why do they behave the way they do? Our mission is humanizing data; flesh on the skeleton. We create a well-rounded and personal picture of your audience. People not just statistics.
WE UNDERSTAND
Interpret is a global consumer insights agency.
We help companies at the intersection of media, technology and entertainment navigate the future.
EXPERIENCE MEETS INNOVATION
We are specialists in media, entertainment and technology. We’ve been involved and influential in some of the industry’s most dramatic changes over the past decade. While we have an intimate and personal connection with how the industry has evolved, our focus is always on where it is heading.
Modern day consumers are among the most digitally & technologically savvy; they are also the most damning. They are less brand loyal and permissive of mistakes. Brand authenticity is everything. The challenge for our clients is how to deliver genuine value through relevant channels and with a message that resonates. This is true for studios opening a film, game publishers releasing a game and social media platforms launching new advertising services. We are dedicated to providing genuine insight to guide our clients’ actions. This all starts with a firm grasp of why.
EXPERIENCE MEETS INNOVATION
We are specialists in media, entertainment and technology. We’ve been involved and influential in some of the industry’s most dramatic changes over the past decade. While we have an intimate and personal connection with how the industry has evolved, our focus is always on where it is heading.
Modern day consumers are among the most digitally & technologically savvy; they are also the most damning. They are less brand loyal and permissive of mistakes. Brand authenticity is everything. The challenge for our clients is how to deliver genuine value through relevant channels and with a message that resonates. This is true for studios opening a film, game publishers releasing a game and social media platforms launching new advertising services. We are dedicated to providing genuine insight to guide our clients’ actions. This all starts with a firm grasp of why.
EVERYTHING STARTS WITH WHY
Our clients include some of the largest digital content/media firms in the world – companies with myriad data at their disposal. Which begs the questions: why work with a boutique insights agency? The question contains the answer: Why.
At Interpret, we use smart research, both quantitative and qualitative, to provide deeper insight into why consumers behave the way they do. What makes them tick. What explains the discernible pattern noted in a large dataset. What gives life to the numbers. Moreover, we often integrate our primary research with our clients’ behavioral data to gain comprehensive insight – the ideal combination of representative quant and insightful qual.
INTEGRATED EXPERTISE
Our consumer-centric work has evolved into six main practice areas:
Video Games
PC, Console, Mobile, VR, eSports, Shooters, MOBAs, MMOs, RPG, Match 3, RTS, Worldbuilder…
We live and breathe video games, and help our clients successfully navigate one of the most dynamic business categories on earth.
Film
From pre-greenlight through opening weekend and home entertainment release, we help our film clients better understand cinemagoer and home media consumer needs, and use that insight to guide decision-making at every stage of the film lifecycle.
Music
While uncertainty “rocks” the music industry, we understand the enormous opportunities available via emergent platforms and formats. Whether physical, digital or streamed, we understand what listeners need, why they buy and how they listen.
Television
We help our clients navigate the ever-expanding “smart TV” world where traditional broadcast and cable players are fiercely competing for viewers’ attention with OTT services like Netflix, short-form destinations like YouTube and social video facilitators like Instagram.
Technology
We help our clients make complex technology understandable and attractive to the general consumer. We ideate, design, test and position technology products and services across AI, robotics, AR/VR, wearables and cloud computing, and we’re just scratching the surface.
Advertising
Breaking through the clutter is more difficult than ever. We help brand owners craft advertising that not only reaches the intended target, but does so with an authentic voice that motivates brand engagement. Experience, creative insights and innovative research are the keys.
INTERESTING WORK
We believe our work speaks for itself. Browse our most recent projects below.
Advertising
Television
Games
Technology
Film
Music
GLOBAL CULTURE
Media, Entertainment & Technology don’t stop at the border. While based in Los Angeles, we have offices in Seattle, New York, London and China, and strong local partners around the world. We are specialists in global consumer insight – 60% of our projects involve multi-market engagements.
Los Angeles
London
San Francisco
Shanghai
Seattle
Seoul
CONNECT WITH US
We’re always thinking. We’re always sharing. Why not join our conversation?
LET’S TALK NOW
Get in touch. Start a project. Ask a question. We would love to hear from you.
GET NEWS AND INSIGHTS
Suite 1050
Culver City, CA 90230
Telephone: 310.981.4750
