Peloton seeks to redefine itself after slashing marketing
At the height of the COVID-19 pandemic, as gyms closed and people looked to exercise at home, Peloton soared. Much like gaming, video streaming, and other home-based activities, exercising with smart fitness equipment and/or fitness program subscriptions became a focal point for the health-conscious consumer. Peloton’s revenue more than doubled from $714 million in 2019 […]
Beer buddies: Esports’ growing relationship with alcohol brands
As the esports industry continues to mature, it makes sense that leading brands behind products like alcohol would take a closer look at the esports audience. While the esports demographic does skew younger than traditional sports fans (typically in their 40s and 50s, depending on the sport), Interpret data finds that the average age of […]
Nintendo Pictures, new Super Mario film point to Nintendo’s grand transmedia ambitions
As a company, Nintendo has always marched to the beat of its own drum. While others have pursued cutting edge specs or, at times, chased trends, Nintendo looks at the market differently, tackling new technologies only when it feels it’s in the best interests of its storied IP and its family-centric audience. The House of […]
Verizon boosts its 5G home internet service with new receiver
While Spectrum and Comcast combined control around half the US broadband market, there’s a growing portion of the population looking to their wireless provider for home internet service. T-Mobile has pushed hardest in this sector of the market, and the company claims to be available to 40 million households in America compared to Verizon’s 5G […]
Homebuilders pass on smart speakers for more robust home control
Just a few years ago, it looked like the tech giants and their impressive new smart speakers were set to position themselves at the center of the home control experience. After all, voice control ushered in new convenience and affordability. No recurring monthly fees and no expensive hardware seemed like an unbeatable combination. The rapid […]
Daily Show host Trevor Noah announces departure as late-night landscape continues to shift
The Daily Show host Trevor Noah recently announced his departure from Comedy Central’s flagship comedy news show. For 25 years, The Daily Show has been a staple of late-night television, elevating its hosts and correspondents such as Jon Stewart, Stephen Colbert, and John Oliver, to prominence. No timetable or replacement has been set for the […]
Walmart aims to leverage the metaverse with new Roblox-based virtual experiences
Like Gap, Nike, Spotify, and numerous other big brands, Walmart is the latest firm to seek new opportunities in the metaverse, launching two new experiences in Roblox, strategically timed with the fourth-quarter holiday shopping period. While Fortnite, The Sandbox, and Decentraland have all played a part in the rise of the metaverse, Roblox appears to […]
Riot Games sees LoL Esports, Valorant heading towards profitability
For a game that launched back in 2009, Riot’s multiplayer online battle arena, League of Legends, has demonstrated impressive longevity. Not only did Riot attract legions of fans to the MOBA genre, but LoL Esports has become the top esport across the globe. While every major franchise experiences ebbs and flows with its player base, […]
Netflix building up its first in-house gaming studio in Finland
Netflix may not be a leader in the gaming category today, but the company has shown no signs of slowing down its pursuit of the booming mobile gaming market. Interpret data has shown that interest in mobile gaming has been steadily rising among the Netflix audience in the US as the streamer has promised upwards […]
Assassin’s Creed: Valhalla breaks franchise launch sales record
The newest entry in the blockbuster franchise saw fan interest steadily grow throughout 2020, according to Interpret data.
