310 981 4750 [email protected]
Privacy concerns are not impeding smart home product purchases
Interpret’s Smart Home Matrix indicates that fear is not a factor

Technology and privacy concerns go hand-in-hand, especially in the wake of the Facebook-Cambridge Analytica scandal. There’s an inherent understanding from many consumers that using online services or internet-enabled devices means sacrificing a certain amount of privacy. This is especially true in the smart home electronics sector.  While high volume buyers express the greatest concerns about privacy, they are also, by definition, making the most smart home  purchases; their concerns are not truly an impediment.

According to Interpret’s Smart Home Matrix, 62% of people who own 5 or more smart home devices are worried about their privacy, compared to just under 50% for people who only own 1-3 devices. Privacy is certainly an issue that smart home companies must pay attention to, but fears about privacy are not impeding purchases. If anything, because concerns grow with device diffusion, smart home device manufacturers should view this as an opportunity to heed consumers’ wish for a more integrated, secure ecosystem that supports interoperability.

From a product category standpoint, smart home door lock owners are the most concerned about privacy (63%), whereas only 49% of smart speaker owners indicated privacy concerns despite the fact that there have been ongoing reports about privacy issues for products like Amazon Echo and Google Assistant. In the smart home industry, key stakeholders and consumers alike must continue to assess the “cost of convenience.”

Media Contact:
[email protected]

Sales Contact:
[email protected]

LATEST INSIGHTS

Amazon delays its MMO New World into 2021

Amazon delays its MMO New World into 2021

Online giant Amazon has not had the easiest time trying to launch new PC and console games. After initially launching its team-based shooter Crucible and quickly pulling the game into another closed beta to work on improvements, Amazon Game Studios has now delayed the...

Gaming

Amazon delays its MMO New World into 2021

Online giant Amazon has not had the easiest time trying to launch new PC and console games. After initially launching its team-based shooter Crucible and quickly pulling the game into another closed beta to work on improvements, Amazon Game Studios has now delayed the...

Disney Plus enjoyed a sizable spike thanks to Hamilton

Disney Plus enjoyed a sizable spike thanks to Hamilton

Lin-Manuel Miranda’s hip-hop play Hamilton took Broadway by storm when it debuted over five years ago. Now that Disney Plus has exclusively brought the reimagining of the founding father’s life to television, there’s a chance for millions of viewers who couldn’t...

Digital Entertainment

Disney Plus enjoyed a sizable spike thanks to Hamilton

Lin-Manuel Miranda’s hip-hop play Hamilton took Broadway by storm when it debuted over five years ago. Now that Disney Plus has exclusively brought the reimagining of the founding father’s life to television, there’s a chance for millions of viewers who couldn’t...

IOT & Smart homes

Facebook preparing to launch a challenger to TikTok

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

Mobile & CE

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

Alcoholic beverage sales are up during the pandemic

Alcoholic beverage sales are up during the pandemic

As COVID-19 continues, some bars and pubs have attempted reopening with social distancing measures in place – a moment that UK beer brand Carlsberg seized – but for many, staying at home is both safer and cheaper. People are ravenously consuming entertainment on TV,...

ADVERTISING

Alcoholic beverage sales are up during the pandemic

As COVID-19 continues, some bars and pubs have attempted reopening with social distancing measures in place – a moment that UK beer brand Carlsberg seized – but for many, staying at home is both safer and cheaper. People are ravenously consuming entertainment on TV,...

Esports needs an injection of star power

Esports needs an injection of star power

Michael Jordan, Babe Ruth, Wayne Gretzky, Tiger Woods, and Tom Brady all have one thing in common: they are world famous, even to those who do not follow their respective sports. Building a personal brand that can find a place in mainstream culture takes a lot of time...

Esports

Esports needs an injection of star power

Michael Jordan, Babe Ruth, Wayne Gretzky, Tiger Woods, and Tom Brady all have one thing in common: they are world famous, even to those who do not follow their respective sports. Building a personal brand that can find a place in mainstream culture takes a lot of time...

IOT & Smart homes

Facebook preparing to launch a challenger to TikTok

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

Mobile & CE

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

More Free Data

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!