Top Luxury Brands are Connecting with Esports Viewers
The esports viewing audience continues to evolve, in many cases defying stereotypes. Many luxury brands now see this segment as one worth targeting. Today’s Esports viewers are often young adults and professionals with disposable income, a prime demographic for luxury brands.
Social Gaming is a Platform for Value
According to former head of strategy at Amazon Studios, Matthew Ball, “The Metaverse is likely to produce trillions in value as a new computing platform or content medium. In its full version it becomes the gateway to most digital experiences, a key component of all physical ones, and the next great labour platform.”
Will Digital Events Become Mainstay of Marketing Mix?
The pandemic has accelerated a shift towards digital events that was already taking place.
Smartphones Changing Kids’ Cognitive Processing
Interpret data shows that kids age 3-12 spend nearly five hours weekly playing games on mobile devices.
Interpret Weekly: Asia Entertainment 09/13/2021
20th Century Studios Rise Pictures / MM2 Entertainment Taiwan Emperor Motion Pictures / Tencent Pictures The film added $12.3 million, taking its China total to $75.8 million. Free Guy already is Hollywood’s third biggest release in the country this year, trailing only F9: The Fast Saga ($203.8 million) and Godzilla vs. Kong ($188.7 million). Donnie […]
Sony’s PSVR2 could immerse players in more lifelike worlds
Interpret data shows that PS5 owners are far more likely than average gamers to own any VR headset.
Big brands are hosting their own esports events to connect with the gaming demographic
According to Interpret data, esports viewership is up year-over-year, providing non-endemics an opportunity to reach a valuable young audience.
Kellogg’s launches a dedicated Cheez-It online destination to gather consumer data
Interpret data finds that Cheez-It consumers rank near the top among snack brand buyers who enjoy shopping in their free time.
Apple TV+ to debut its second Tom Hanks film, Finch, on November 5th
The post-apocalyptic sci-fi movie should be appreciated by Apple TV+ viewers, who over-index on the sci-fi genre compared to the general population, according to Interpret data.
Smart home fragmentation is holding back industry growth
According to Interpret data, over half of the US owns at least one smart home device, but there’s no clear winner in the space yet.
