Interpret: India’s esports viewership is second only to China
Despite a significant crackdown on gaming from Beijing, the esports industry in China is still the world’s largest, with League of Legends and the associated pro circuit, LPL, leading the way. Blink twice, however, and you might miss the surge in esports from another major country: India. Data from Interpret’s New Media Measure: Global Profiles™ […]
Will streaming platforms unlock the potential of live sports?
Think that sports streaming and pay TV don’t go together? As ESPN sports analyst and recent National Sports Media Hall of Fame inductee Lee Corso might say, “Not so fast, my friend!” According to Interpret’s VideoWatch data, pay-TV subscribers are much more likely to watch sports via streaming than pay-TV non-subscribers. In fact, 61% of […]
Video games are leading the way in entertainment accessibility
Representation in entertainment matters, and while some progress has been made in giving a voice to minorities and people of various genders and sexual orientations, there’s a massive population that’s yet to see its needs fully embraced: disabled persons. Around 15% of the people on Earth live with some form of disability. Ethics aside, ignoring […]
The Journey Towards More Inclusive Entertainment
The Journey Towards More Inclusive Entertainment: What can the music and movie industries learn from video games; and will web3 be able to make a difference? Facebook Twitter LinkedIn Authors It’s fair to say that the entertainment industry, whether through the medium of video games, music, TV or movies, is not always perceived to be […]
Family feud: Streaming wars turn living rooms into battlegrounds
One of the major battles of the streaming wars will be over the living rooms of families. As family films have largely stopped hitting the cineplex for theatrical releases, more and more have been going to streaming. Platforms like Netflix, Disney+, and Paramount+ have been investing heavily in family entertainment. Which platforms will win the […]
Q&A With a Game Evaluator – Interpret’s new inDev product line for gaming clients
Interpret is excited to announce that our new product line, inDev, is now available to our clients. Our internal team of expert Game Evaluators has an extensive history of analyzing games in development and providing developers with actionable feedback to improve their games. We’re very excited to have this team on board and we’ve interviewed […]
ADT’s Virtual Assistance program bridges DIY with convenient pro support
Waiting for a service provider to make a house call has become a perennial pain for many homeowners. Whether it’s waiting for the “cable guy,” the plumber, or the repair technician for most anything, service calls are often inconvenient, leaving consumers feeling they have wasted precious time while waiting out the service window. One positive […]
Universal leverages MoonPay for NFT-based Halloween scavenger hunt at its theme parks
In the lead up to Halloween, Hollywood giant Universal Studios teamed with crypto payment platform MoonPay to offer visitors to its Universal Theme Parks (California and Florida) an NFT-based scavenger hunt. The Halloween-themed event started on October 15th and ran through the holiday, enabling park visitors to scan seven QR codes hidden at each park. […]
Overwatch franchise gains momentum with sequel’s strong start
Activision Blizzard reported in mid-October that its hero shooter Overwatch 2 had garnered over 25 million players in its first 10 days on the market. With the Overwatch League looking to a “new era” for its esports business, it was important that Blizzard’s sequel hit the ground running. “The game has proven to be a […]
Global CE firms see an opportunity in the electric vehicle market
As more and more nations move away from fossil fuels and gasoline-based vehicles, the electric vehicle (EV) market is poised for a boom. Across the globe, leading automotive firms are already overhauling their factories to accommodate the production of more EVs. In fact, at the end of 2021, six major automakers agreed to completely phase […]
