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‘Rick and Morty’ co-creator offering NFTs for new animated show ‘Krapopolis’

‘Rick and Morty’ co-creator offering NFTs for new animated show ‘Krapopolis’

Interpret data shows that animation viewers are more familiar with and more likely to interact with cryptocurrencies and NFTs.

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Dan Harmon (creator of Community, co-creator of Rick and Morty) is partnering with Fox Entertainment’s Web3 media company, Blockchain Creative Labs, to offer a series of NFTs ahead of the launch of his new animated series, Krapopolis.

Krapopolis – produced by Fox Entertainment’s animation studio, Bento Box Entertainment — centers around a dysfunctional family of humans, gods, and mythical monsters in ancient Greece. It features the vocal talents of IT Crowd’s Richard Ayoade and Matt Berry and Hannah Waddingham (Ted Lasso). It will debut in 2023 as part of Fox’s Animation Domination block of adult-oriented animation—which currently features the likes of The Simpsons, Family Guy, and Bob’s Burgers.

On August 11, Krapopolis will make a series of more than 10,000 “Krap Chickens” – NFTs produced and illustrated by the animators – available for purchase. All of the artwork featured in the NFTs originate from content seen in the show, and each will be unique. The NFTs will also provide owners with bonus utility for online, social media, and real-life experiences – including private screening rooms, Discord channels, meet-and-greets with the cast and producers, exclusive merchandise, and voting rights to decide certain aspects of the show.

“This first collection of Krapopolis NFTs, and the utility they will provide, represent the early beginnings of how Dan and other creators can harness Web3 to open the door and bring audiences closer to their content than ever before,” commented Scott Greenberg, CEO of Blockchain Creative Labs and co-founder and CEO of Bento Box Entertainment.

It is believed that Krapopolis is the first animated comedy to be curated on the blockchain. Animation lends itself well to NFTs and ownership of digital assets, such as artwork. Interpret’s VideoWatch data shows that animation may be a good starting point for blockchain-curated entertainment content, since viewers who enjoy animation are more likely to be familiar with cryptocurrencies and NFTs and more likely to have owned (previously or currently) cryptocurrency or NFTs.

Beyond Krapopolis leveraging Web3, The Simpsons animator Erick Tran is working with Mogul Productions on The Mogies, another blockchain-curated animated series and metaverse based around the history of Hollywood. While NFTs in gaming are seeing some pushback, animation seems poised to explore this new frontier. Time will tell how the audience reacts.

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