Companies throughout the industry are looking for the next great business opportunity to arise on the TV – killer apps that have the potential to drive consumption, incremental revenues, and new product and service offerings. Each sees the trends in video and connected TV devices (smart TVs and streaming media players) and wants to stake their claim in the next big thing to hit TVs. This report explores four areas:

• Cloud Gaming
• Video Calling on the TV
• Fitness via Connected TVs
• T-Commerce / Livestreaming Commerce

For each, the report outlines the state of the market and major players, identifies market contributors and inhibitors, and estimates the likelihood, timeframe and scale for each of these areas as they emerge. It also looks into the leading business opportunities likely to emerge within each area, with estimates of scale of revenue, approximate timeframe, and level of risk for each. DATA SOURCES: Executive interviews; Published company information and industry data; Online surveys of US consumers performed from 2019 – 2021.