Evolution and Expansion of Smart Home Channels

After more than a decade of experimentation and expansion, some consumer channels for smart home products and services are fine-tuning their focus. Others are still trying to get the business model right or get up to speed on engaging and supporting consumers. This report explores the strengths, weaknesses, and opportunities of the leading channels, including: retail, home security, internet service providers, system integrators, property, insurance, energy, and independent contractors.

Shifting Smart Home Buyer Personas

This report goes beyond the “average smart home buyer” to explore meaningful changes to important segments of smart home buyers. Interpret’s unique segmentation of Converts, Collectors, Connectors, and Conductors is quantified and applied to buying behaviors. The report includes a deep dive into some of the 50 buyer attributes tracked quarterly among 9,000 consumers to provide more depth to persona development. It includes channel trends with implications across the smart home ecosystem.

AI and Smart Home 3.0

This report explores the evolution of artificial intelligence as it is being incorporated into smart home products and services.  The report tracks major innovations currently taking place, the pioneers in AI, use cases for AI, and expected in-home applications. The report predicts the impact of AI on consumer update and adoption of smart products, and identifies a number of AI-based smart home projects that are underway.

Aging-in-Place in the Smart Home

Inside the Builder’s Tech Playbook 2022

Interpret’s latest research into the smart technology purchasing of 250 US homebuilders conducted in partnership with AE Ventures and sponsored by GE Appliances and Nice.