Shifting Smart Home Buyer Personas

This report looks beyond the “average smart home buyer” to explore meaningful changes to important segments of smart home consumers. Interpret’s unique segmentation is quantified and applied to buying behaviors. The report also includes a deep dive into some of the 50 buyer attributes that Interpret tracks quarterly among 9,000 consumers to provide more depth to persona and messaging development.

Table of Contents

  1. Beyond the Average Smart Home Buyer
    1. Shifts in Baseline Owner Demographics: Women, HH Income, Middle-Aged, Renters, Ethnic Diversity
    2. Shifts in Purchase Intenders: The Next Potential Buyer?
  2. A New View: Interpret’s Market Maturity Model
    1. Meet the Converts, Collectors, Connectors, Conductors
    2. Personas
    3. How Consumers Enter and Evolve
    4. Toward a Tipping Point in System Adoption
    5. Channel Marketing Implications
    6. A View of Product Ownership by Segments
    7. 4 Market Maturity Principles by Product Category
  3. Lifestyle Attributes by Segment
    1. Beyond Demographics
    2. Deep Dive into Segment Lifestyle Attributes
  4. Channel Trends Driving Buyer Shifts
    1. Retail
    2. Security Services
    3. Custom Integrators
    4. Future Implications
    5. Appendix

Shifting Smart Home Buyer Personas


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