Interpret Press Release: Announcing Brett Sappington as New Vice President

Interpret Announces OTT Video Market Expert Brett Sappington as New Vice President

61% of broadband households watched broadcast TV content in the past three months versus 61% that streamed a TV show online.

CULVER CITY, CA, Mar. 10, 2020. Interpret announces today that Brett Sappington, a recognized market expert in entertainment services and former Senior Director of Research at Parks Associates, has joined Interpret as Vice President. In this role, he will design new research products and expand the firm’s presence in video entertainment. Sappington’s first speaking appearance with Interpret will be at the StreamTV Show in Denver, CO from June 1-3, 2020.

“This is a critical time in the evolution of the video services industry,” said Sappington. “WarnerMedia, ViacomCBS, NBCUniversal, Disney and other major entertainment companies have seen shifts in viewing habits and made big bets on the OTT video space. The next two years will reveal the winners, losers, and new market dynamics. I am excited to help Interpret’s global client base successfully navigate this complex, changing marketplace.”

Interpret’s New Media Measure consumer research reveals that the number of households watching TV programs online now equals the number watching broadcast TV. 61% of broadband households watched broadcast TV in the past three months compared to 68% two years prior. By comparison, 61% of broadband households streamed one or more TV episode in the past 90 days and an equal number streamed one or more full-length movie during the same period. 78% used a streaming service to watch TV and movies during the past three months compared with 76% two years prior.

“Interpret is a leader in media and entertainment research, and we are excited to have Brett as part of our growing team,” said Grant Johnson, Interpret’s CEO. “We are committed to supporting his efforts to expand the scope and depth of our global insight offerings.”

“Brett is a thought leader in OTT, pay TV, and digital media and a well-known voice of the industry,” said Michael Cai, President of Interpret. “He brings years of industry analysis, market research and consulting experience to Interpret. His deep knowledge of the industry and consumers will help Interpret’s business reach a new level.”

Interpret is a global consumer insights agency that advises companies at the intersection of media, technology and entertainment. We are trusted partners to innovators and creators around the world, who use our data and thinking to make the decisions that count. Headquartered in Los Angeles, Interpret has offices in Dallas, San Francisco, Seattle, London, Shanghai and Seoul, and strong local research partners around the world


Jesse Divnich, Vice President of Research & Strategy


Brett Sappington, Vice President


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