310 981 4750 [email protected]
HBO Max broadens customer base right after launch with Comcast deal
WarnerMedia’s HBO Max is facing a crowded streaming market, but aligning with Comcast should help adoption.

AT&T’s WarnerMedia signed a major distribution deal with Comcast, the leading cable provider in America, to bring the newly launched HBO Max streaming service to Comcast’s Xfinity X1 video package and Flex, a video platform that is free for Comcast subscribers. The deal was finalized only hours after HBO Max’s launch, and it brings WarnerMedia a step closer to its goal of 90 million subscribers by 2025.

While the addition of Comcast is significant – they have 20.8 million total video customers – HBO Max has taken flak for its lack of 4K HDR streaming support and for skipping out on Roku and Amazon Fire TV devices. These streaming devices are incredibly popular for viewers who have “cut the cord” in recent years.

According to Interpret’s New Media Measure quarterly survey, while 23% of US households subscribe to HBO, WarnerMedia is missing a big opportunity to reach more than 40% of streaming device owners. Interpret’s data shows that 19% of households own either Amazon Fire TV or Fire TV stick, and 19% own a Roku TV or Roku streaming stick. Roku, which Deadline reports reaches 40 million US households, is at least talking to WarnerMedia about reaching a deal. HBO Max still has much to prove in an increasingly crowded space that has seen the likes of Disney+, Apple TV+, Peacock and Quibi launch recently as challengers to Netflix, Hulu and others.

Media Contact:
[email protected]

Sales Contact:
[email protected]

LATEST INSIGHTS

The Sims’ universe, much like the real one, just keeps expanding

The Sims’ universe, much like the real one, just keeps expanding

Few game franchises have had the level of success and mainstream appeal of Will Wright’s brainchild, The Sims. Created in 2000, the life simulation series has been around about half as long as Nintendo’s Mario but is proving to have similar legs. The Sims has sold...

Gaming

The Sims’ universe, much like the real one, just keeps expanding

Few game franchises have had the level of success and mainstream appeal of Will Wright’s brainchild, The Sims. Created in 2000, the life simulation series has been around about half as long as Nintendo’s Mario but is proving to have similar legs. The Sims has sold...

Digital Entertainment

IOT & Smart homes

Mobile & CE

ADVERTISING

The sports-esports connection is getting stronger

The sports-esports connection is getting stronger

While traditional sports have taken a hit during 2020, the crossover of esports and traditional has accelerated during the year. Esports’ visibility has benefited from the absence of the big, popular traditional sports and sports fans’ craving for competition....

Esports

The sports-esports connection is getting stronger

While traditional sports have taken a hit during 2020, the crossover of esports and traditional has accelerated during the year. Esports’ visibility has benefited from the absence of the big, popular traditional sports and sports fans’ craving for competition....

IOT & Smart homes

Mobile & CE

More Free Data

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!