Interpret: TikTok users more likely to engage with ads
Despite growing national security concerns, short-from video platform remains as popular as ever. And as more and more young consumers leverage the platform instead of Google search to find popular restaurants, stores, and other places to spend their money, the advertising implications are potentially huge. Savvy businesses that have leaned into TikTok to reach Gen […]
Interpret: India’s esports viewership is second only to China
Despite a significant crackdown on gaming from Beijing, the esports industry in China is still the world’s largest, with League of Legends and the associated pro circuit, LPL, leading the way. Blink twice, however, and you might miss the surge in esports from another major country: India. Data from Interpret’s New Media Measure: Global Profiles™ […]
Will streaming platforms unlock the potential of live sports?
Think that sports streaming and pay TV don’t go together? As ESPN sports analyst and recent National Sports Media Hall of Fame inductee Lee Corso might say, “Not so fast, my friend!” According to Interpret’s VideoWatch data, pay-TV subscribers are much more likely to watch sports via streaming than pay-TV non-subscribers. In fact, 61% of […]
Video games are leading the way in entertainment accessibility
Representation in entertainment matters, and while some progress has been made in giving a voice to minorities and people of various genders and sexual orientations, there’s a massive population that’s yet to see its needs fully embraced: disabled persons. Around 15% of the people on Earth live with some form of disability. Ethics aside, ignoring […]
The Journey Towards More Inclusive Entertainment
The Journey Towards More Inclusive Entertainment: What can the music and movie industries learn from video games; and will web3 be able to make a difference? Facebook Twitter LinkedIn Authors It’s fair to say that the entertainment industry, whether through the medium of video games, music, TV or movies, is not always perceived to be […]
Why one NPR correspondent finally ditched DVDs for streaming
Looking ahead: Pay-TV still seeking its rock bottom
Anime continued its dominance in 2022
Imagining the future role of Big Tech in the connected home
Since before Google’s acquisition of Nest in 2014, the smart home and home security industry has often wondered if Big Tech would displace the incumbents. Speculation has ranged from Google and Amazon completely supplanting the incumbents, to the tech behemoths having no impact on the industries that heavily rely on in-home installer/dealers. Eight years later, […]
Apple releasing brand-new Apple TV 4K model at reduced price
Apple announced a new model in their line of Apple TV 4K streaming boxes. The updated hardware features the A15 Bionic chip for “faster performance and more fluid gameplay” and support for HDR10+ for the highest quality video playback. The new Apple TV 4K comes in two different configurations: a Wi-Fi only model with 64GB […]
