Custom Research Services - Interpret

Custom Research Services

In addition to our syndicated products, Interpret is a custom research expert, utilizing qualitative and quantitative methods to inform business decisions in each of the verticals in which we specialize.

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Segmentations, brand trackers, concept testing, positioning, go-to-market…

Interpret excels at using smart research design and analysis to help guide decision making in gaming, digital entertainment, IoT & smart home, advertising, and esports. We use multimodal methods, advanced data science, obsessive project management, and innovative data visualization to artfully answer our clients' burning business questions.

01

Quantitative Analysis

Behavioral/Choice Modeling
Consumer Segmentations
Monadic Product Concept Tests
Multi-market Online Surveys
TAM/Market Demand Estimates
TURF Analysis/Regression
Van Westendorp Pricing Analysis
Ad Effectiveness Tests
Max Diff Analysis
KANO Analysis

02

Qualitative Research

Focus Groups
In-depth Interviews
Messaging/positioning Tests
Path-to-Purchase Mapping
Shop-along Research
Brand Analysis
Concept Tests
Asset/Play Tests
Mobile App UX/UI
Ethnographic Studies
MROC (Managed Research Online Community)

03

Strategy Insights

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Interpret is a global consumer insights agency.
We help companies at the intersection of media, technology, and entertainment navigate the future.

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