How are buyers of security products changing as DIY security solutions gain in share? How satisfied are they with available features? How can smart security system owners and potential owners be segmented in a way that provides more nuance than merely DIY and Pro? How satisfied are smart security system owners with their self- and pro-0monitored systems? As this report takes a deeper look at home security, it applies Interpret’s two proprietary smart home segmentation models to deliver a more three-dimensional look at consumers that can inform more highly targeted sales and marketing strategies. Quarterly trends updates provided along with dashboards for 14 product categories.
