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Volume 1: Smart Home and Single-Family Homebuyers and Renters

How does smart home tech compare with other new amenities for homebuyers and renters? What are their preferences for product selection, installation, and payment? How do expectations for smart home pre-installation influence the homebuying process? What platforms are preferred? This edition of Smart Home Matrix takes a look at single-family homebuyer tech preferences along with trending data on product adoption, purchase behavior, and application of Interpret’s trademark segmentation of the general population to their aspirations and lifestyle preferences.

Table of Contents

  • Publish Date: May 2023
  1. State of the Market
    1. What Products are Owned? 9
    2. Smart Security and Home Control Products Trending Ownership 10
    3. Smart Security and Access Control Products Trending Ownership 11
    4. Smart Comfort and Safety Products Trending Ownership 12
    5. Smart Water Products Trending Ownership 13
    6. Smart Appliances Trending Ownership 14
    7. What Products do People Intend to Purchase? 15
    8. How Many People Expect Interoperability? 16
    9. Reasons Why Smart Device Connection is Important 17
    10. Reasons Why Smart Device Connections are Important by Ecosystem 18
    11. Smart Home Acquisition Experience  19
    12. Smart Speaker Uses  20
    13. Attitudes on Smart Home Technology in Next Home 21
  2. Product Dashboard
    1. Product Dashboard: Smart Speaker 23
    2. Product Dashboard: Smart Speaker Owners 24
    3. Product Dashboard: Smart Displays 25
    4. Product Dashboard: Smart Display Owners 26
    5. Product Dashboard: Smart Light Bulb 27
    6. Product Dashboard: Smart Light Bulb Owners 28
    7. Product Dashboard: Smart Doorbell 29
    8. Product Dashboard: Smart Doorbell Owners 30
    9. Product Dashboard: Smart Thermostat 31
    10. Product Dashboard: Smart Thermostat Owners 32
    11. Product Dashboard: Wi-Fi Networked Camera 33
    12. Product Dashboard: Wi-Fi Networked Camera Owners 34
    13. Product Dashboard: Smart Security System 35
    14. Product Dashboard: Smart Security System Owners 36
    15. Product Dashboard: Connected Garage Door Opener 37
    16. Product Dashboard: Connected Garage Door Opener Owners 38
    17. Product Dashboard: Smart Smoke Detectors 39
    18. Product Dashboard: Smart Smoke Detector Owners 40
    19. Product Dashboard: Smart Door Locks 41
    20. Product Dashboard: Smart Door Locks Owners 42
    21. Product Dashboard: Smart Home Control Systems 43
    22. Product Dashboard: Smart Home Control System Owners 44
    23. Product Dashboard: Smart Leak/Humidity Detector 45
    24. Product Dashboard: Smart Leak/Humidity Detector Owners 46
    25. Product Dashboard: Smart Water Shut-off Valves 47
    26. Product Dashboard: Smart Water Shut-off Valves Owners 48
    27. Product Dashboard: Smart Sprinkler Controllers 49
    28. Product Dashboard: Smart Sprinkler Controller Owners 50
    29. Product Dashboard: Smart Refrigerators 51
    30. Product Dashboard: Smart Refrigerator Owners 52
    31. Product Dashboard: Smart Clothes Washer and Dryer 53
    32. Product Dashboard: Smart Clothes Washer and Dryer Owners 54
    33. Product Dashboard: Smart Stove/Range 55
    34. Product Dashboard: Smart Stove/Range Owners 56
    35. Product Dashboard: Smart Oven 57
    36. Product Dashboard: Smart Oven Owners 58
    37. Product Dashboard: Smart Water Heater 59
    38. Product Dashboard: Smart Water Heater Owners 60
  3. Segmentation Insights
    1. Smart Home Segmentation Insights 62
    2. Attitudinal Segmentation- Attribute Summary 63
    3. Segmentation Clusters 64
    4. Starters 65
    5. Safe N’ Sounds 66
    6. Savers 67
    7. Socials 68
    8. Buyer Aspirations by Attitudinal Segment 69
    9. News Sources by Attitudinal Segment 70
    10. Entertainment Genre by Attitudinal Segment 71
    11. Service and Product Subscription Rank by Segment 72
    12. Number of Entertainment Subscriptions
      by Attitudinal Segment 73
    13. Number of Food and Beverage Subscriptions
      by Attitudinal Segment 74
    14. Number of Clothing and Beauty Subscriptions
      by Attitudinal Segment 75
    15. Number of Home Goods Subscriptions
      by Attitudinal Segment 76
    16. Number of Game and Book Subscriptions
      by Attitudinal Segment 77
    17. Number of Lifestyle Subscriptions
      by Attitudinal Segment 78
    18. Retail Shopping Preferences by Attitudinal Segment 79
    19. Car Brand Ownership by Attitudinal Segment 80
    20. Leisure Activities by Attitudinal Segment 81
    21. Segmentation Insights – Purchase Journey Segmentation 82
    22. Smart Home Buyers by Purchase Journey Segment 83
    23. Attitudinal Segments by Purchase Journey Position 84
    24. Smart Home Device Ownership by Segment (Q4 2022) 85
    25. Product Adoption Rank by Segment 86
  4. Deep Dive: Single-Family Homebuyers and Renters
    1. Expected Housing Changes in Coming Year 88
    2. Features Important to Housing Selection 89
    3. Attitudes on Pre-installed Smart Home 90
    4. Preferences for Security Devices in Next Home 91
    5. Preferences for Energy, Water, Safety Devices in Next Home 92
    6. Preferences for Appliances in Next Home 93
    7. Most Trusted Setup and Configuration Provider 94
    8. Value of Smart Home 95
    9. Preferred Brand for Home Control 96
    10. Desired Housing Price Range 97
    11. Preferred Channel for Smart Home Upgrades to a New Home 98
    12. Drivers and Use Case Interests by Home Price 99
    13. More Drivers and Use Case Interests by Home Price 100
    14. Barriers and Concerns by Home Price 101
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Volume 1: Smart Home and Single-Family Homebuyers and Renters

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