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Smart Home Matrix Global: Western Europe 2022 Report

With consumer familiarity rising and pandemic restrictions driving home investments, the smart home market in Western Europe has accelerated to new highs. Interpret’s latest study, Smart Home Matrix Global: Western Europe draws on an annual quantitative study of consumers in 15 countries. Western Europe findings include data from UK, France, Germany, and Spain. Topics include adoption, purchase intentions, and recent purchase levels of 12 smart home product categories and digital service subscription levels. The report includes forecasting metrics on annual purchasing behavior: single unit vs bundle, new vs replacement or additional unit, average price paid, and purchase channels. Also, this year’s report provides a special look into home networking hardware, purchase channels, payment methods, purchase motivations for BYOD networking devices, and the demographics of those who purchase hardware from an ISP versus those purchasing from other channels.

Table of Contents

  • Publish Date: August 2022
  1. State of the Market 8
    1. What products are owned? 9
    2. What products do people intend to purchase? 10
    3. What products were purchased in the past year? 11
    4. To what digital services are consumers subscribed? 12
    5. How many households are in each region? 13
  2. UK Purchasing Behavior 14
    1. UK Smart Home Brands 15
    2. Mean Units Purchased –All Purchases 16
    3. Single Unit vs Bundle Sales –All Purchases 17
    4. First-time vs Additional Purchases 18
    5. Average Price Paid (End-user value) 19
    6. Purchase Channels –Smart Home Products 20
  3. FR Purchasing Behavior 21
    1. FR Smart Home Brands 22
    2. Mean Units Purchased –All Purchases 23
    3. Single Unit vs Bundle Sales –All Purchases 24
    4. First-time vs Additional Purchases 25
    5. Average Price Paid (End-user value) 26
    6. Purchase Channels –Smart Home Products 27
  4. DE Purchasing Behavior 28
    1. DE Smart Home Brands 29
    2. Mean Units Purchased –All Purchases 30
    3. Single Unit vs Bundle Sales –All Purchases 31
    4. First-time vs Additional Purchases 32
    5. Average Price Paid (End-user value) 33
    6. Purchase Channels –Smart Home Products 34
  5. ES Purchasing Behavior 35
    1. ES Smart Home Brands 36
    2. Mean Units Purchased –All Purchases 37
    3. Single Unit vs Bundle Sales –All Purchases 38
    4. First-time vs Additional Purchases 39
    5. Average Price Paid (End-user value) 40
    6. Purchase Channels –Smart Home Products 41
  6. UK Home Networking 42
    1. Home Networking Device Ownership 43
    2. Purchase Channels –Home Networking Devices 44
    3. Payment Methods –Home Networking Devices 45
    4. Purchase Motivations for BYOD Networking Devices 46
    5. Demographics: Networking devices from ISP vs Networking devices from other channels 47
  7. FR Home Networking 48
    1. Home Networking Device Ownership 49
    2. Purchase Channels –Home Networking Devices 50
    3. Payment Methods –Home Networking Devices 51
    4. Purchase Motivations for BYOD Networking Devices 52
    5. Demographics: Networking devices from ISP vs Networking devices from other channels 53
  8. DE Home Networking 54
    1. Home Networking Device Ownership 55
    2. Purchase Channels –Home Networking Devices 56
    3. Payment Methods –Home Networking Devices 57
    4. Purchase Motivations for BYOD Networking Devices 58
    5. Demographics: Networking devices from ISP vs Networking devices from other channels 59
  9. ES Home Networking 60
    1. Home Networking Device Ownership 61
    2. Purchase Channels –Home Networking Devices 62
    3. Payment Methods –Home Networking Devices 63
    4. Purchase Motivations for BYOD Networking Devices 64
    5. Demographics: Networking devices from ISP vs Networking devices from other channels 65
  10. Demographics and Psychographics 66
    1. UK Smart Home Device Owners and Purchase Intenders 67-69
    2. FR Smart Home Device Owners and Purchase Intenders 70-72
    3. DE Smart Home Device Owners and Purchase Intenders 73-75
    4. ES Smart Home Device Owners and Purchase Intenders 76-78
  11. Business Opportunities 79
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Smart Home Matrix Global: Western Europe 2022 Report

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