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Inside the Builder’s Tech Playbook 2022

Today’s housing game plays on a constantly changing field where technology is becoming a rapidly progressing factor in how builders “win” both the most and best buyers. Interpret’s market research indicates that 41 percent of U.S. adults desire smart home technology in their next home generally, and an even greater percentage expect tech in a newly constructed home. Builders are responding. Interpret’s latest homebuilder research is conducted in partnership with AE Ventures and sponsored by GE Appliances and Nice.                    

Table of Contents

  • Publish Date: August 2022
  1. Objectives & Methodology 2
  2. Executive Summary 5
  3. Builder Demographics 10
    1. Builder survey criteria 11
    2. Home types built, share with standardized tech 12
    3. Builder volume and regions 13
  4. Builder Strategy 14
    1. Builder activity level in incorporating technologies 15
    2. Top 5 business rationales for technology investment 16
    3. Most likely business rationales to motivate deeper investment by builders with low or no activity 17
    4. Business deterrents to standardizing on technology 18
    5. Attitudes on Standardization 19
    6. Interest in a national turnkey technology service and preferred provider type 20
    7. Preferred technology strategy for delivery home control 21
    8. Level of connected technology hardware incorporation and system brands 22
  5. Adoption 23
    1. Adoption level by category – home automation 24
    2. Adoption level by category- home automation 25
    3. Adoption level by category – appliances 26
    4. Feature importance – smart appliances 27
    5. Barriers – smart appliances 28
    6. Adoption level by category – plumbing fixtures 29
    7. Adoption level by category – comfort, energy 30
    8. Use case messaging themes, current and future 31
    9. Interest in implementing tech in 3-5 years, by use case 32
  6. Procurement and Sales
    1. Value chain – smart home automation 34
    2. Value chain – smart appliances 35
    3. Information sources – 36
    4. Vendor criteria – company 37
    5. Decision makers 38
    6. Sales tools 39
    7. Channel for selling technology upgrades 40
  7. Participating Builder Companies 41
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Inside the Builder’s Tech Playbook 2022

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