Esports orgs are tapping urban culture to build their brands
Esports orgs have been leveraging hip-hop, fashion, and even skateboarding; Interpret data shows hip-hop as a favorite music genre for young adults and teens.
PepsiCo to sell stake in Tropicana, Naked Juice as it pursues healthier beverages
Pepsi drinkers are far more concerned about diabetes than the general population, according to Interpret data.
AccuWeather looks to challenge The Weather Channel with a new livestreaming service
Interpret data shows that Weather Channel users watch more paid streaming services than either AccuWeather or Yahoo Weather users.
Alarm.com’s new Ambient Insights solution leverages AI for improved alarm response
Developments in AI and machine learning promise to help prioritize alarm events, dispatch first responders more quickly, and reduce false alarms.
Pixel 6 to be powered by Google’s own smartphone chip as company targets high-end market
Interpret data shows that Google smartphone users are more likely to have incomes above $75,000 than Apple or Samsung phone users.
Interpret Weekly: Asia Entertainment 08/16/2021
Emperor Motion Pictures / Tencent Pictures Huayi Brothers Light Chaser Animation / Alibaba Pictures The film marks the first Hollywood studio release in the country in over two and a half months, though Luca also has been widely available on Chinese piracy networks since Disney released it over Disney+ in June. China’s film regulators have […]
Online Panel: The Future of OTT. A lively debate about the future of OTT; Thursday, August 26, 4-5 p.m. ET
Thursday, August 26, 4-5 p.m. ET A lively debate about the future of OTT
PS5 becomes fastest-selling console in PlayStation history, fueled in part by brand loyalty
Interpret data reveals that well over half of current PS5 owners in the US have upgraded from a PS4.
As Valorant gains momentum, other studios are pursuing the hero shooter category
Despite LoL’s dominance in esports, Interpret data shows shooters to be far more popular than MOBAs among Americans.
Apple’s new “Shot on iPhone” campaign puts pet portraits in the spotlight
About three-quarters of iPhone owners in the US have pets, according to Interpret data.
