310 981 4750 [email protected]
Xbox tugs on the heartstrings of pet owners in its new ad campaign
Interpret data shows that nearly 80% of Xbox One owners in the US have pets.

Animals and marketing have gone hand-in-hand for decades. Big brands often utilize dogs, cats, horses, and other cuddly creatures in marketing in order to elicit a positive response among consumers with the hope that the positivity then extends to the brand.

For Xbox, the newest ad spots over the holiday season to promote the Xbox Series X/S (and other Microsoft products) showcased both dogs and cats, and they emphasized to viewers, “This holiday, find your joy.” One featured two dogs from neighboring houses longing to play games with each other, which they ultimately do in their dreams as they pilot aircraft in Microsoft Flight Simulator and play fetch with Master Chief in Halo.

Another commercial, “Lucid Odyssey” directed by Taika Waititi, put YouTube creator MoonLiteWolf in a hypnotic-like trance and tracked her dreams, which culminated in Master Chief being revealed as a cat in outer space. Adding to the wackiness, feline Master Chief is also seen playing music and dancing as a DJ.

One more dream-inspired ad spot, featuring NFL players and content creators, is in the works. The idea that game consoles can “power your dreams” is certainly clever as most gamers play video games as a form of escapism, but drawing on consumers’ love of animals during the holiday season is a solid strategy as well. According to Interpret’s New Media Measure®, 79% of Xbox One owners in the US have a pet at home. Of those who do own a pet, 63% are dog owners vs. 45% cat owners. These percentages are also higher than non-owners of Xbox One.

Media Contact:
[email protected]

Sales Contact:
[email protected]

LATEST INSIGHTS

Gaming

Digital Entertainment

GE sets the stage for smart cooking

GE sets the stage for smart cooking

Holiday TV watchers may have noticed a new advertisement for GE Profile smart ovens. GE is looking to make cooking easier and more convenient than ever – a strategy that comes at an opportune time as more people are eating at home. In its new ad, GE promotes Gourmet...

IOT & Smart homes

GE sets the stage for smart cooking

Holiday TV watchers may have noticed a new advertisement for GE Profile smart ovens. GE is looking to make cooking easier and more convenient than ever – a strategy that comes at an opportune time as more people are eating at home. In its new ad, GE promotes Gourmet...

Mobile & CE

ADVERTISING

Riot Games forges Disney-like path with new League of Legends MMO

Riot Games forges Disney-like path with new League of Legends MMO

A week before Christmas, Riot Games dropped a little surprise on its fans: the studio is indeed working on an MMO in the League of Legends universe. Greg Street, Vice President of Intellectual Property and Entertainment at Riot, disclosed no other details or release...

Esports

Riot Games forges Disney-like path with new League of Legends MMO

A week before Christmas, Riot Games dropped a little surprise on its fans: the studio is indeed working on an MMO in the League of Legends universe. Greg Street, Vice President of Intellectual Property and Entertainment at Riot, disclosed no other details or release...

GE sets the stage for smart cooking

GE sets the stage for smart cooking

Holiday TV watchers may have noticed a new advertisement for GE Profile smart ovens. GE is looking to make cooking easier and more convenient than ever – a strategy that comes at an opportune time as more people are eating at home. In its new ad, GE promotes Gourmet...

IOT & Smart homes

GE sets the stage for smart cooking

Holiday TV watchers may have noticed a new advertisement for GE Profile smart ovens. GE is looking to make cooking easier and more convenient than ever – a strategy that comes at an opportune time as more people are eating at home. In its new ad, GE promotes Gourmet...

Mobile & CE

More Free Data

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!