Ring, Nest, Blink, Arlo, Logitech, and others continue to offer new, affordable Wi-Fi connected cameras for use outdoors, inside, or as doorbell cameras. The products, sold mostly through retailers and online providers, have been especially popular among people who seek a solution for monitoring their pets, children, and seniors, and who need a device to discourage porch pirates, solicitors, and burglars. Nest recently exited the security systems business, but the company continues to expand its camera line.
These do-it-yourself camera products are now owned by 9% of US consumers, according to Interpret’s most recent Smart Home Matrix ® research. While these cameras offer a less expensive alternative to smart home security systems with professional monitoring, it is important to note that only 22% of owners of networked cameras feel that new technology is complicated compared to 46% of owners of security systems with professional monitoring contracts.
Professionally installed and monitored security providers cater to an audience that prefers someone else to handle the technology, but with an increasingly tech savvy population, these providers may be facing a shrinking core buyer. As security systems alternatives get simpler and easier to install, security systems providers will have to increasingly focus on the benefits of professional monitoring and direct access to emergency responders.
“We are already seeing traditional security solutions providers offer systems that look very much like DIY solutions,” says Stuart Sikes, Senior Vice President at Interpret. “ADT’s Blue and Brinks Home Security solutions appeal to a tech savvy do-it-yourselfer, but with the added advantage of optional pro monitoring from some of the most trusted brands in the business.”