310 981 4750 [email protected]
Roblox reportedly eyeing $8 billion valuation as it prepares for public listing next year
User generated content has proven to be an incredible asset for game companies.

Roblox, Minecraft, and relative newcomer Core all share similar traits: they’re driven by user generated content and they’re inching their way towards earning “metaverse” status. Much like Epic Games’ popular Fortnite, these three have been evolving from video game to full-on entertainment platform.

Roblox recently held a virtual fan meetup with pop star Ava Max and wants to do more virtual music events, Minecraft had its own virtual concert, Block by Blockwest, earlier in the year, and Core – a bit like Roblox for older gamers – is heading in the same direction and gained $15 million in funding from Epic.

The momentum behind user generated content-based games is undeniable. Roblox, which has been available since 2004, now has 115 million monthly active users and raised $150 million back in February at a $4 billion valuation. Moreover, the company is now actively preparing for a public listing next year in which its valuation could jump to $8 billion. Microsoft saw the potential back in 2014 when it purchased Minecraft studio Mojang for $2.5 billion – since then, Minecraft has become a global phenomenon with 200 million copies sold and over 126 million monthly players. Microsoft even distributes a Minecraft Education version to schools. And Core, which has raised a total of $60 million thus far, could be the most ambitious yet, as it aims to transform game creation and transform gaming much like YouTube and Twitch revolutionized video content.

According to Interpret’s New Media Measure®, both Minecraft and Roblox have enjoyed high levels of familiarity among US consumers, with 42% of Americans familiar with the former and 33% familiar with the latter. That puts these user generated content-based titles in similar territory as other blockbuster game franchises, like Fortnite (37% familiar) and Grand Theft Auto (34% familiar). The world of tomorrow is being constructed by your kids today. Are you ready?

 

Media Contact:
[email protected]

Sales Contact:
[email protected]

LATEST INSIGHTS

Gaming

Digital Entertainment

Nest discontinues DIY home security system

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

IOT & Smart homes

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

Verizon launching a $50 Yahoo!-branded smartphone

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

Mobile & CE

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

Target increasing its holiday 2020 ad spend despite the pandemic

Target increasing its holiday 2020 ad spend despite the pandemic

It’s that time of year again – there’s a chill in the air, people are stringing up holiday decorations, and major retailers are making their annual holiday shopping push. 2020 is unlike any year marketers have faced before, but for Target – which has the third largest...

ADVERTISING

Target increasing its holiday 2020 ad spend despite the pandemic

It’s that time of year again – there’s a chill in the air, people are stringing up holiday decorations, and major retailers are making their annual holiday shopping push. 2020 is unlike any year marketers have faced before, but for Target – which has the third largest...

Women are watching more esports and launching women’s teams

Women are watching more esports and launching women’s teams

Global lockdowns due to COVID have put an emphasis on entertainment in general this year, with gaming and esports both seeing significant boosts. The games industry is still predominantly male, but the number of women playing games and participating in esports...

Esports

Women are watching more esports and launching women’s teams

Global lockdowns due to COVID have put an emphasis on entertainment in general this year, with gaming and esports both seeing significant boosts. The games industry is still predominantly male, but the number of women playing games and participating in esports...

Nest discontinues DIY home security system

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

IOT & Smart homes

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

Verizon launching a $50 Yahoo!-branded smartphone

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

Mobile & CE

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

More Free Data

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!