310 981 4750 [email protected]
Renters are increasingly seeking smart home amenities
With younger generations now renting apartments with smart home integrations, Interpret data points to much less concern over privacy.

Earlier this month, Amazon announced “Alexa for Residential,” a campaign designed to make it easy for apartment managers and landlords to configure Alexa-powered devices and make them permanent fixtures in housing units. According to Amazon’s own research, 84% of renters want smart home amenities and 61% are willing to pay a monthly fee for a voice assistant. This represents a sizable opportunity for the smart home industry as younger, tech-savvy renters begin leaning more heavily on smart home devices.    

Amazon is assuming that outfitting apartments with smart home equipment will enhance the perceived value of a unit and increase an apartment community’s appeal. The company is also betting on renters not being concerned about privacy issues, or that their landlord may be listening in. Privacy is a major issue in the smart home market, as Interpret’s Smart Home Matrix®  research indicates that nearly 50% percent of consumers are highly concerned about privacy. Moreover, our Matrix determined that first time smart home product buyers are often single women over 40 who rent their home, and are frequently more cautious about trying new technology.

“Landlords of apartment communities may find that offering Alexa is not effective at attracting the middle-aged renter, but is seen as an attractive amenity by younger renters. Our data provides a clear picture around privacy concerns, and younger renters simply don’t share the same privacy concerns as older generations,” said Stuart Sikes, SVP at Interpret.  

Interpret data shows that Gen Z and Millennials have the fewest privacy concerns of any age group. Only a third of people aged 18-24 in the US are highly concerned with the data shared about them online; that figure climbs to around 41% for ages 25-34, but older brackets expressed far more concern about privacy.

Media Contact:
[email protected]

Sales Contact:
[email protected]

LATEST INSIGHTS

Gaming

Digital Entertainment

Nest discontinues DIY home security system

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

IOT & Smart homes

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

Verizon launching a $50 Yahoo!-branded smartphone

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

Mobile & CE

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

Target increasing its holiday 2020 ad spend despite the pandemic

Target increasing its holiday 2020 ad spend despite the pandemic

It’s that time of year again – there’s a chill in the air, people are stringing up holiday decorations, and major retailers are making their annual holiday shopping push. 2020 is unlike any year marketers have faced before, but for Target – which has the third largest...

ADVERTISING

Target increasing its holiday 2020 ad spend despite the pandemic

It’s that time of year again – there’s a chill in the air, people are stringing up holiday decorations, and major retailers are making their annual holiday shopping push. 2020 is unlike any year marketers have faced before, but for Target – which has the third largest...

Women are watching more esports and launching women’s teams

Women are watching more esports and launching women’s teams

Global lockdowns due to COVID have put an emphasis on entertainment in general this year, with gaming and esports both seeing significant boosts. The games industry is still predominantly male, but the number of women playing games and participating in esports...

Esports

Women are watching more esports and launching women’s teams

Global lockdowns due to COVID have put an emphasis on entertainment in general this year, with gaming and esports both seeing significant boosts. The games industry is still predominantly male, but the number of women playing games and participating in esports...

Nest discontinues DIY home security system

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

IOT & Smart homes

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

Verizon launching a $50 Yahoo!-branded smartphone

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

Mobile & CE

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

More Free Data

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!