Volume 3: Attitudinal Consumer Segmentation and Home Networking
Why do consumers buy networking hardware from sources other than their ISP? What home networking features or service are they most likely to pay for? What is their likelihood of changing services and why? The report also introduces Interpret’s new proprietary segmentation of US adults drawn from over 50 data points around smart home attitudes, lifestyle preferences, use case interest, fears, and values: Meet the Starters, Safe N’ Sounds, Savers, and Socials. Our quarterly update on product ownership and intentions, purchase behavior, and user experience preferences is included as always.