With consumer familiarity rising and pandemic restrictions driving home investments, the smart home market in Western Europe has accelerated to new highs. Interpret’s latest study, Smart Home Matrix Global: Western Europe draws on an annual quantitative study of consumers in 15 countries. Western Europe findings include data from UK, France, Germany, and Spain.
Topics include adoption, purchase intentions, and recent purchase levels of 12 smart home product categories and digital service subscription levels. The report includes forecasting metrics on annual purchasing behavior: single unit vs bundle, new vs replacement or additional unit, average price paid, and purchase channels. Also, this year’s report provides a special look into home networking hardware, purchase channels, payment methods, purchase motivations for BYOD networking devices, and the demographics of those who purchase hardware from an ISP versus those purchasing from other channels.