310 981 4750 info[email protected]
Older gamers are more concerned about their privacy online
Interpret expects a more general acceptance of information sharing as younger players age

The world of technology offers all kinds of convenience, but that convenience can come at a cost. The data gathered by various companies can be shared with marketers, and older individuals tend to be more concerned about this kind of information sharing, according to Interpret’s New Media Measure® survey data. Gamers, who spend more time online with their consoles or PCs, are keenly aware of the dangers of having their information on a company’s database. The infamous PlayStation Network hack of 2011 revealed the personal details of 77 million users – it was the largest security breach in video game console history.

While considerable concern about online privacy exists throughout age brackets, there is a clear correlation between age and privacy worries. Older gamers are much more worried than younger ones about the privacy of their information shared online. The youngest age brackets have never lived in a world without the internet, and the idea of sharing information online is simply part of the way they experience the world. Older people, who have had a larger view of the growing presence of technology throughout their lives harbor more concerns about their personal privacy on the internet. In fact, more than half of all gamers in the 55-65 age group answered that they’re very concerned about privacy; conversely, in the 18-24 demographic, 29% indicated major privacy concerns.

Moving forward, it will be important to see whether these are generational or age differences. If the shift in attitude is truly due to generational differences, then we may see a more general acceptance of information sharing and less concern for internet privacy across the board.

Media Contact:
[email protected]

Sales Contact:
[email protected]

South Korea’s COVID-19 Response Mitigates PC Gaming

South Korea’s COVID-19 Response Mitigates PC Gaming

The PC café market took a 25% hit at the peak of the coronavirus outbreak, but Interpret research shows the average daily hours played stabilizing even while some gamers have transitioned to PC gaming at home.

LATEST INSIGHTS

Amazon delays its MMO New World into 2021

Amazon delays its MMO New World into 2021

Online giant Amazon has not had the easiest time trying to launch new PC and console games. After initially launching its team-based shooter Crucible and quickly pulling the game into another closed beta to work on improvements, Amazon Game Studios has now delayed the...

Gaming

Amazon delays its MMO New World into 2021

Online giant Amazon has not had the easiest time trying to launch new PC and console games. After initially launching its team-based shooter Crucible and quickly pulling the game into another closed beta to work on improvements, Amazon Game Studios has now delayed the...

Disney Plus enjoyed a sizable spike thanks to Hamilton

Disney Plus enjoyed a sizable spike thanks to Hamilton

Lin-Manuel Miranda’s hip-hop play Hamilton took Broadway by storm when it debuted over five years ago. Now that Disney Plus has exclusively brought the reimagining of the founding father’s life to television, there’s a chance for millions of viewers who couldn’t...

Digital Entertainment

Disney Plus enjoyed a sizable spike thanks to Hamilton

Lin-Manuel Miranda’s hip-hop play Hamilton took Broadway by storm when it debuted over five years ago. Now that Disney Plus has exclusively brought the reimagining of the founding father’s life to television, there’s a chance for millions of viewers who couldn’t...

IOT & Smart homes

Facebook preparing to launch a challenger to TikTok

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

Mobile & CE

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

Alcoholic beverage sales are up during the pandemic

Alcoholic beverage sales are up during the pandemic

As COVID-19 continues, some bars and pubs have attempted reopening with social distancing measures in place – a moment that UK beer brand Carlsberg seized – but for many, staying at home is both safer and cheaper. People are ravenously consuming entertainment on TV,...

ADVERTISING

Alcoholic beverage sales are up during the pandemic

As COVID-19 continues, some bars and pubs have attempted reopening with social distancing measures in place – a moment that UK beer brand Carlsberg seized – but for many, staying at home is both safer and cheaper. People are ravenously consuming entertainment on TV,...

Esports needs an injection of star power

Esports needs an injection of star power

Michael Jordan, Babe Ruth, Wayne Gretzky, Tiger Woods, and Tom Brady all have one thing in common: they are world famous, even to those who do not follow their respective sports. Building a personal brand that can find a place in mainstream culture takes a lot of time...

Esports

Esports needs an injection of star power

Michael Jordan, Babe Ruth, Wayne Gretzky, Tiger Woods, and Tom Brady all have one thing in common: they are world famous, even to those who do not follow their respective sports. Building a personal brand that can find a place in mainstream culture takes a lot of time...

IOT & Smart homes

Facebook preparing to launch a challenger to TikTok

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

Mobile & CE

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

More Free Data

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!