310 981 4750 [email protected]
iPhone 12 makes its debut in a smartphone market dominated by Apple
iPhone ownership continues to surge upwards in the US as Samsung remains flat, according to Interpret data.

Apple recently unveiled not one, not two, but four new models of iPhone, ranging in price from $699 for the iPhone 12 mini to $1,099 for the iPhone Pro Max. Apple will continue to sell the iPhone SE ($399), iPhone XR ($499) and iPhone 11 ($599), but consumers interested in making the switch to 5G wireless service will need to upgrade to one of the four new iPhone 12 models.

With the upper end of the new iPhones, it’s clear that Apple is making a significant push with more serious photographers. The iPhone 12 Pro and Pro Max both come with a Lidar sensor, which should significantly improve focus speed for the device’s camera while also enabling AR functionality. The Pro models also include a telephoto lens in addition to wide and ultrawide lenses and feature bigger camera sensors overall. From an entertainment perspective, Apple is offering a ceramic-protected OLED display for the first time – the Pro Max offers the largest display ever in an iPhone, coming in at 6.7 inches, compared to 6.1 inches for the 12 Pro and 5.4 inches for the 12 mini.

The design of Apple’s iPhones hasn’t changed drastically in recent years – it’s been more evolution than revolution. And while some critics have accused the company of failing to truly innovate in the smartphone category, the fact is that most consumers don’t care that much and are more than happy to switch to or upgrade their iPhone when the need arises. For the past few years, the iPhone’s market share in the US has continued to increase, jumping from 31% of consumers in 2018 to 41% in Q1 2020, representing about 135 million Americans, according to Interpret’s New Media Measure®. Meanwhile, one of Apple’s closest competitors, Samsung, has held onto its 30% market share in the US, but hasn’t been able to grow it. Samsung launched updates to its lineup of phones over the summer.

“It’s going to be a significant challenge for Samsung or another smartphone manufacturer to unseat Apple,” said Harry Wang, Senior Vice President at Interpret. “The brand is incredibly strong in the US and often sees attractive deals with major wireless carriers. iPhones are also tied to a built-in App Store ecosystem that many users have bought into with numerous app purchases, making them more likely to want to stay within that ecosystem when upgrading their smartphone.”

Media Contact:
[email protected]

Sales Contact:
[email protected]

LATEST INSIGHTS

Gaming

Digital Entertainment

Nest discontinues DIY home security system

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

IOT & Smart homes

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

Verizon launching a $50 Yahoo!-branded smartphone

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

Mobile & CE

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

Target increasing its holiday 2020 ad spend despite the pandemic

Target increasing its holiday 2020 ad spend despite the pandemic

It’s that time of year again – there’s a chill in the air, people are stringing up holiday decorations, and major retailers are making their annual holiday shopping push. 2020 is unlike any year marketers have faced before, but for Target – which has the third largest...

ADVERTISING

Target increasing its holiday 2020 ad spend despite the pandemic

It’s that time of year again – there’s a chill in the air, people are stringing up holiday decorations, and major retailers are making their annual holiday shopping push. 2020 is unlike any year marketers have faced before, but for Target – which has the third largest...

Women are watching more esports and launching women’s teams

Women are watching more esports and launching women’s teams

Global lockdowns due to COVID have put an emphasis on entertainment in general this year, with gaming and esports both seeing significant boosts. The games industry is still predominantly male, but the number of women playing games and participating in esports...

Esports

Women are watching more esports and launching women’s teams

Global lockdowns due to COVID have put an emphasis on entertainment in general this year, with gaming and esports both seeing significant boosts. The games industry is still predominantly male, but the number of women playing games and participating in esports...

Nest discontinues DIY home security system

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

IOT & Smart homes

Nest discontinues DIY home security system

Last month, Nest confirmed the discontinuation of its Nest Secure DIY home security system in a box. The kit, released in 2017, sold most recently for $399. Parent company Google is far from out of the home security business, however. The decision to shut down the...

Verizon launching a $50 Yahoo!-branded smartphone

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

Mobile & CE

Verizon launching a $50 Yahoo!-branded smartphone

In a market that is now pushing costly 5G service and regularly sees smartphones from leading brands Apple and Samsung retailing for upwards of $1,000, there’s a real opportunity to offer customers something more budget-friendly. At just $50, Verizon’s brand-new...

More Free Data

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!