Interpret Promotes Michael Cai to President; Hires Two Senior Execs to Increase Management Depth and Launch Brand Consulting Group


Interpret LLC announces multiple senior executive moves, including the promotion of Michael Cai into the role of President, overseeing all company divisions. In addition, Interpret has hired long-time industry executive Grant Robb as SVP/GM of a newly created Brand Consulting Group, as well as Diane LightWaight as VP of Sales/Client Service, tapping her 20+ years of advertising and market research consulting.

Regarding these moves, Grant Johnson, Interpret’s CEO commented: “We’re committed to supporting our clients’ growth, and the best way to accomplish this is to retain and empower smart people. These recent moves are indicative of that philosophy. After 8+ years of loyal senior service, and knowing that we share a vision for taking Interpret to the next level, it was an easy decision to promote Michael into this role as President. Michael is a demonstrated leader in media, entertainment and technology consulting, has a global perspective, and is one of the hardest-working (and nicest) executives I know.”

Regarding the hiring of Grant Robb and Diane LightWaight, Grant Johnson commented: “Grant Robb is a phenomenal hire for Interpret, and significantly deepens our senior bench strength while also allowing us to extend our brand consulting services into new verticals. Moreover, his international expertise will enable us to continue to extend our services overseas. Diane is also a wonderful find for Interpret, as she has significant advertising and consulting experience in our core media/entertainment verticals, but will also help us expand into new areas, working with lifestyle and consumer product brands.”

Interpret LLC is a leading entertainment, media and technology brand consulting and market research firm that applies proprietary, cutting-edge methodologies and extensive category knowledge to help companies plan, test, and measure their business strategies.


Michael Cai, President:

Grant Robb, SVP:

Diane LightWaight, VP:

Learn more about

More in