Interpret Finds Anime Viewers are Frequent Esports Fans

New global anime research reveals eight distinct segments of anime viewers and tracks anime market growth across fourteen countries.

November 18, 2021, Los Angeles, CA – According to new research by Interpret, across markets including the US, UK, Germany and Japan, anime viewers are twice as likely to watch esports as non-viewers. In addition to esports, anime viewers spend more on online gaming than non-viewers.

According to Interpret’s Global Animeasure 2021 report, anime viewers are more likely to play video games (they are approximately 1.5x more likely to be weekly PC/Console gamers than non-viewers), watch game-related streams/video, and spend more on gaming than non-viewers. Anime viewers also play most game genres more than non-viewers. The over-index is especially high for JRPGs, Visual Novels / Dating Sims, Battle Card Games, MOBAs, and Interactive Story games (2-3x more likely to play these genres compared to non-viewers). There is even a strong overlap among anime viewers and game genres that are not so clearly linked to anime – genres such as First-Person Shooters and Battle Royales.

“Anime has been influencing global entertainment culture for years, but more recently, the winds of change have reversed course, and the world is transforming anime. Thanks to the rise of simulcasts, simuldubs, and co-productions, anime enthusiasts around the globe have greater influence over production than ever before,” said John McCallum, Interpret’s Senior Research Manager, Japan.

Interpret’s Global Animeasure research includes a market overview report and segmentation analysis. This analytic toolkit provides entertainment industry executives with keen insight into the anime audience and the evolution of this vertical, including:

  • Industry size
  • Market penetration trends
  • Behavioral shifts among eight defined segments
  • Opportunity assessment by country and segment
  • Value chain and monetization models
  • Platform trends and overview of industry’s leading brands
  • Commentary and recommendations from industry experts

Animeasure Annual Global Tracker provides insights from a survey of over 2,300 anime viewers in 14 countries, including US, UK, France, Germany, Russia, Australia, India, Philippines, Vietnam, Singapore, China, Korea, Japan and Brazil.

Animeasure Global Segmentation examines eight unique anime audience segments, and identifies the anime genres, games, game devices, consumer electronics devices, streaming, social and online platforms owned, used, and preferred by each.

For more information, please contact [email protected] or visit www.interpret.la/products

Press Contact
John McCallum, Senior Research Manager, Japan
[email protected]
Twitter: @InterpretSocial