310 981 4750 [email protected]
Gadget lovers comprise an important segment of the smart home consumer base
Interpret data finds that for many smart home device buyers, simply enthusiasm for new tech is a driving factor.

2020 was a good year for smart home products, with category sales increasing by 10% according to several sources. Security systems, smart doorbells and connected cameras continued to be hot items for protecting and remotely controlling the home.

Interestingly, some smart home devices are still purchased primarily because people are tech enthusiasts. Of the smart home device buyers tracked by Interpret’s Smart Home Matrix™ research, buyers of connected lighting, smart speakers, connected garage door controllers, smart sprinklers, and connected appliances state their primary reason for purchase is that they simply “like technology”. This might present a risk for these products’ relative long-term viability.

On the other hand, buyers of smart thermostats, smart door locks, and pet camera/feeders are more likely to state their primary reason for buying is function-driven, specifically to “control the home remotely.” Buyers of connected security cameras, smart doorbells, leak sensors, smoke detectors, and integrated smart home security systems are also more function-oriented, stating their primary motivation is to “protect my home from fire, flood or burglary.”

In order for specific smart home products to fully realize their potential, they need to purvey “must-have” functionality and not just be considered “like-to-haves.” To do so, smart home device marketers must firmly align valued use cases with products, or run the risk of not gaining widespread mainstream adoption. Of course, smart manufacturers and marketers can deftly create “must have” perceptions as products evolve.  

“Smart TVs are an example of a product with an initially nice-to-have feature that helped bring about a change in the way a majority of households now watch video entertainment, and subsequently became a mass market product. Smart appliances that tightly integrate online recipes and meal planning will similarly change the way people plan, shop, and prepare meals, becoming a standard feature in new kitchens,” says Stuart Sikes, Senior Vice President at Interpret.

Media Contact:
[email protected]

Sales Contact:
[email protected]

LATEST INSIGHTS

Gaming

Digital Entertainment

GE sets the stage for smart cooking

GE sets the stage for smart cooking

Holiday TV watchers may have noticed a new advertisement for GE Profile smart ovens. GE is looking to make cooking easier and more convenient than ever – a strategy that comes at an opportune time as more people are eating at home. In its new ad, GE promotes Gourmet...

IOT & Smart homes

GE sets the stage for smart cooking

Holiday TV watchers may have noticed a new advertisement for GE Profile smart ovens. GE is looking to make cooking easier and more convenient than ever – a strategy that comes at an opportune time as more people are eating at home. In its new ad, GE promotes Gourmet...

Mobile & CE

ADVERTISING

Riot Games forges Disney-like path with new League of Legends MMO

Riot Games forges Disney-like path with new League of Legends MMO

A week before Christmas, Riot Games dropped a little surprise on its fans: the studio is indeed working on an MMO in the League of Legends universe. Greg Street, Vice President of Intellectual Property and Entertainment at Riot, disclosed no other details or release...

Esports

Riot Games forges Disney-like path with new League of Legends MMO

A week before Christmas, Riot Games dropped a little surprise on its fans: the studio is indeed working on an MMO in the League of Legends universe. Greg Street, Vice President of Intellectual Property and Entertainment at Riot, disclosed no other details or release...

GE sets the stage for smart cooking

GE sets the stage for smart cooking

Holiday TV watchers may have noticed a new advertisement for GE Profile smart ovens. GE is looking to make cooking easier and more convenient than ever – a strategy that comes at an opportune time as more people are eating at home. In its new ad, GE promotes Gourmet...

IOT & Smart homes

GE sets the stage for smart cooking

Holiday TV watchers may have noticed a new advertisement for GE Profile smart ovens. GE is looking to make cooking easier and more convenient than ever – a strategy that comes at an opportune time as more people are eating at home. In its new ad, GE promotes Gourmet...

Mobile & CE

More Free Data

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!