310 981 4750 [email protected]
Fitness app users are typically young, married, and earn over $75,000
Peloton is a popular choice for younger people, but it’s much less popular with the over 35 crowd

For the past several years, younger Americans have been trending towards more health-conscious lifestyles. Some are making a deliberate effort to avoid junk or processed foods and others are leveling up their exercise routines. The latter squares with the rise of mobile fitness apps, which Interpret’s New Media Measure ® has found to be particularly popular with the 35 and under crowd – especially those who are married and earn more than $75,000 annually.

In terms of general popularity among those under 35, Apple Health and Peloton were neck-and-neck at 61% and 62% of users, respectively. Interpret’s data also suggests that men generally favor the Peloton app (68%) while women favor the MyFitnessPal app (65%). Whereas MyFitnessPal is free to use, the Peloton app requires investment in a Peloton machine.

Interestingly, for those over 35, while there was a more even split among health apps, Peloton was at the bottom of the pack at 38%, suggesting that the brand has done an excellent job targeting younger people, but there’s room for growth among the Gen X demographic. Given the direct tie-in with smartwatches and Google’s recent acquisition of Fitbit, the health app trend is likely to “keep on burning”.

Media Contact:
[email protected]

Sales Contact:
[email protected]

LATEST INSIGHTS

Amazon delays its MMO New World into 2021

Amazon delays its MMO New World into 2021

Online giant Amazon has not had the easiest time trying to launch new PC and console games. After initially launching its team-based shooter Crucible and quickly pulling the game into another closed beta to work on improvements, Amazon Game Studios has now delayed the...

Gaming

Amazon delays its MMO New World into 2021

Online giant Amazon has not had the easiest time trying to launch new PC and console games. After initially launching its team-based shooter Crucible and quickly pulling the game into another closed beta to work on improvements, Amazon Game Studios has now delayed the...

Disney Plus enjoyed a sizable spike thanks to Hamilton

Disney Plus enjoyed a sizable spike thanks to Hamilton

Lin-Manuel Miranda’s hip-hop play Hamilton took Broadway by storm when it debuted over five years ago. Now that Disney Plus has exclusively brought the reimagining of the founding father’s life to television, there’s a chance for millions of viewers who couldn’t...

Digital Entertainment

Disney Plus enjoyed a sizable spike thanks to Hamilton

Lin-Manuel Miranda’s hip-hop play Hamilton took Broadway by storm when it debuted over five years ago. Now that Disney Plus has exclusively brought the reimagining of the founding father’s life to television, there’s a chance for millions of viewers who couldn’t...

IOT & Smart homes

Facebook preparing to launch a challenger to TikTok

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

Mobile & CE

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

Alcoholic beverage sales are up during the pandemic

Alcoholic beverage sales are up during the pandemic

As COVID-19 continues, some bars and pubs have attempted reopening with social distancing measures in place – a moment that UK beer brand Carlsberg seized – but for many, staying at home is both safer and cheaper. People are ravenously consuming entertainment on TV,...

ADVERTISING

Alcoholic beverage sales are up during the pandemic

As COVID-19 continues, some bars and pubs have attempted reopening with social distancing measures in place – a moment that UK beer brand Carlsberg seized – but for many, staying at home is both safer and cheaper. People are ravenously consuming entertainment on TV,...

Esports needs an injection of star power

Esports needs an injection of star power

Michael Jordan, Babe Ruth, Wayne Gretzky, Tiger Woods, and Tom Brady all have one thing in common: they are world famous, even to those who do not follow their respective sports. Building a personal brand that can find a place in mainstream culture takes a lot of time...

Esports

Esports needs an injection of star power

Michael Jordan, Babe Ruth, Wayne Gretzky, Tiger Woods, and Tom Brady all have one thing in common: they are world famous, even to those who do not follow their respective sports. Building a personal brand that can find a place in mainstream culture takes a lot of time...

IOT & Smart homes

Facebook preparing to launch a challenger to TikTok

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

Mobile & CE

Facebook preparing to launch a challenger to TikTok

After threatening to ban TikTok over its ties to China and fears that user data may be shared with the Chinese government, the White House has given parent company ByteDance 45 days to sell TikTok to Microsoft or be forced to leave the U.S. TikTok remains incredibly...

More Free Data

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!