After more than a decade of experimentation and expansion, some consumer channels for smart home products and services are fine-tuning their focus. Others are still trying to get the business model right or get up to speed on engaging and supporting consumers. This report explores the strengths, weaknesses, and opportunities of the leading channels, including retail, home security, internet service providers, system integrators, property, insurance, energy, and independent contractors.
Data Sources In creating this report, Interpret used a variety of data sources, including:

• Interpret’s New Media Measure® consumer survey (Q2 2021) – a syndicated, quarterly, online survey of 9,000 US consumers to understand technology ownership, purchasing, perceptions, and entertainment consumption
• Published articles and data from publicly available sources (cited throughout the report)
• Executive interviews, briefings, presentations, and related information from industry leading companies and organizations, including:

 

ADT	Arlo	DR Horton	MarketSource
Abode	Best Buy	Honeywell/Resideo	Masonite
Alarm.com	Calix	IKEA	PointCentral
Amazon	CEDIA	Josh.ai	Ring
American Family Insurance	Comcast Xfinity	Lennar	USAA