Mobile carriers increasingly purchasing energy from renewable sources

Climate change has become, and undoubtedly will continue to be, one of the most important issues of the 21st century. Time and again, experts have been warning the world that decarbonization may not be happening quickly enough to meet a goal of preventing global temperatures from rising above 1.5 degrees Celsius. And while individual consumers […]

Smart home DIY is a market Vivint should not ignore

NRG’s $2.8 billion cash acquisition of Vivint Smart Home, announced in December, was completed this March. The combination of companies equips NRG, an energy provider to many markets in the US and Canada, with a leading smart home and home security platform and forms a platform for essential home services to be offered from a […]

PlayStation’s new “Playmakers” campaign taps celebrity influencers

The Sony PlayStation marketing team has a long history of creating unique campaigns, including some divisive ad spots. For the PlayStation 5, Sony has keenly looked at the growing presence of celebrity influencers across sports, music, and entertainment and has decided to tap into this trend for its brand-new “Playmakers” campaign, which leverages “a group […]

Interpret: Esports interest growing among Olympic viewers

In 2021, the International Olympic Committee (IOC) took a step towards embracing competitive gaming with its Olympic Virtual Series, which took place in May, ahead of the Summer Games in Tokyo. At the time, the IOC acknowledged a need to reach a younger demographic and decided that esports and digital engagement would be key to […]

Will Apple TV+ be the next streaming platform to introduce an ad-based tier?

While no formal announcements have been made, Apple is signaling possible plans for a lower priced ad-supported tier of its digital streaming service, Apple TV+. After it raised the price of its premium streaming service to $6.99 in October – its first price increase since it launched in November 2019—Apple introduced the hiring of ad […]

AI is the next battleground for global tech giants

One of the biggest tech trends of the last few months has been the rise of AI, most notably OpenAI’s ChatGPT (which reached 100 million monthly users in January), along with generative AIs that have the ability to create art based on a few key descriptors. ChatGPT has shown that it’s capable of spitting out […]

How DIY is blurring the lines in smart home security

Home security has always been the primary driver for smart home products and the industry continues to see some major shifts. One of the most dramatic is the rise of self-installed, pro-monitored home security systems. A handful of years ago, the majority of security buyers relied on large dealer-installed systems from familiar companies such as […]

Interpret: Does advertising to Gen Z through the Super Bowl make sense?

With Super Bowl LVII having brought in a six-year viewership high, with more than 113 million viewers watching the Kansas City Chiefs win it all, advertisers paid a pretty penny ($7 million for a 30-sec ad spot) to get in front of all those eyeballs. But who exactly are big brands reaching with their major […]

Interpret: Esports has a growth problem

The esports market faces a challenging road ahead. While some took last year’s IPO for FaZe Clan, valuing the organization at $725 million, as a sure sign that esports had hit the big time, in recent months, the company’s stock price has been in rapid decline, and FaZe is at risk of being delisted from […]