Qualitative Research
Understanding choices
beyond the numbers.
Understanding choices
beyond the numbers.
Example
Methodologies
Engage with select consumer groups in guided discussions to uncover nuanced opinions, attitudes, and perceptions about your products or services.
USE CASES
Gathering gamer feedback on a new game’s user interface and storyline.
Discussing audience reactions to a pilot episode of a new TV series.
Evaluating fan opinions on new team merchandise designs.
Benefit from more intimate conversations with our In-depth Interviews. These one-on-one sessions delve into individual experiences, motivations, and preferences, enabling rich consumer insights.
USE CASES
Exploring individual player experiences and motivations in an RPG game.
Delving into viewer habits and preferences for binge-watching.
Understanding personal stories of sports enthusiasts and their brand loyalty.
Refine your brand’s voice with our Messaging/Positioning Tests. Evaluate how your target audience perceives your messaging and positioning, ensuring your communication strategy resonates.
USE CASES
Testing different marketing messages for an upcoming game release.
Evaluating taglines for a new streaming service’s branding campaign.
Assessing toy buyers’ reactions to a new positioning strategy.
Understand the consumer journey with our Path-to-Purchase Mapping. Trace the steps your customers take along the purchase funnel, from awareness to purchase, gaining insights to optimize marketing strategies and brand touchpoints.
USE CASES
Tracing a gamer’s journey from learning about a game to purchasing it.
Mapping the decision process for subscribing to a new streaming platform.
Understanding the steps fans take before buying season tickets.
Evaluate your brand’s market position with our Brand Analysis. Understand how consumers perceive your brand, its strengths, weaknesses, and opportunities for growth.
USE CASES
Analyzing how a gaming brand is perceived compared to its competitors.
Assessing a network’s brand strength in the crowded streaming market.
Examining a toy line’s identity and equity among its target and opportunity audiences.
Validate your ideas with our Concept Tests. Gauge consumer reaction to new concepts, assessing concept viability as well as strengths and improvement areas to refine before you move into production.
USE CASES
Testing the appeal of a new game concept among target gamers.
Evaluating audience interest in a proposed reality TV show format.
Assessing reception to a new sports app concept among sports enthusiasts.
Optimize your game or digital product with our Asset/Play Tests. Assess usability, engagement, and overall experience, ensuring a product that resonates with your target audience.
USE CASES
Gathering feedback on character designs and gameplay mechanics in a beta build.
Testing user interaction with a new interactive streaming feature.
Evaluating kids’ engagement with and response to a new toy design.
Enhance user experience with our Mobile App UX research. Understand how users interact with your app, gather insights on design and functionality, and make consumer-guided improvements for increased user satisfaction.
USE CASES
Studying user experience and interface design of a mobile gaming app.
Analyzing viewer navigation and usability of a video streaming mobile app.
Investigating the ease of use and functionality of a sports news and live scores app.
Dive deep into consumer lifestyles with our Ethnographic Studies. Observe and analyze consumer behaviors in their natural environment, gaining authentic insights into their everyday interactions with products and services.
USE CASES
Observing gaming habits and environments to understand holistic player experience.
Studying how different demographics interact with various media platforms in their daily routine.
Immersing in fan cultures to understand behaviors and attitudes towards sports events.
Managed Research Online Community
Leverage continuous feedback with our MROC. Engage with a dedicated online community for ongoing insights, fostering deeper understanding and stronger connections with your consumer base.
USE CASES
Engaging an online community of gamers for continuous feedback on game development.
Gathering ongoing insights from a dedicated group of TV and movie enthusiasts.
Building an online community of sports fans to discuss and evaluate sports marketing campaigns.
