Understanding consumers at play.

We are

fun scientists.
innovators.
players.
leaders.
Interpret.

Who we are

We champion the fusion of fun and insights. As Fun Scientists, we strive to understand consumers at play — what motivates their choice to play games, stream content, post videos, play with toys, exercise, play sports, attend live events, or take a well-deserved holiday.

Our Expertise

We have six interweaving areas of expertise and offer both bespoke and syndicated services in each area.

Our Products

Case Studies

Churned Player Study

Concept Optimization Research

TV Pilot Testing

Holistic Concept Evaluation

Brand Ecosystem Research

Consumer Segmentation

VR Game Evaluation

Global Brand Strategy

Global Franchise Study

Transmedia Strategy

Churned Player Study

Concept Optimization Research

TV Pilot Testing

Holistic Concept Evaluation

Brand Ecosystem Research

Consumer Segmentation

VR Game Evaluation

Global Brand Strategy

Global Franchise Study

Transmedia Strategy

Case Studies

Churned Player Study

Concept Optimization Research

TV Pilot Testing

Holistic Concept Evaluation

Brand Ecosystem Research

Consumer Segmentation

VR Game Evaluation

Global Brand Strategy

Global Franchise Study

Transmedia Strategy

Churned Player Study

Concept Optimization Research

TV Pilot Testing

Holistic Concept Evaluation

Brand Ecosystem Research

Consumer Segmentation

VR Game Evaluation

Global Brand Strategy

Global Franchise Study

Transmedia Strategy

Our Offices

We have offices and colleagues worldwide, ensuring our clients benefit from global expertise and local insights.

Across

the globe.

As specialists in global consumer insight, most of our engagements
span multiple markets and languages, enabling our clients to make more informed, culturally sensitive decisions.

Our Clients Include

OF THE TOP 20

0

Top Console + PC Publishers

Ranked by calendar year cumulative revenue

OF 5

0

TOP SOCIAL
MEDIA APPS

Ranked by calendar year cumulative revenue

0

GLOBAL
TECH TITANS

Meta, Microsoft, Amazon, Apple, Alphabet & Tencent

0

ENTERTAINMENT & SPORTS MEDIA FIRMS

Warner Bros., Disney, Sony, Comcast, NFL, NBA