By conducting a combination of quantitative surveys and qualitative focus groups, we identified key consumer segments based on habits, preferences, and demand. This allowed for the creation of high-priority segments and insights into consumer engagement beyond social and digital channels.​

Key Insights

Segmented U.S. consumers based on habits and preferences.​

Identified segment size, demand, and relative priority based on revenue potential.​

Defined a model consumer journey for each platform, including engagement opportunities.