310 981 4750 info@interpret.la
Brazil Fertile Ground for Free-to-Play Games

Brazil Fertile Ground for Free-to-Play Games

Interpret, a leading entertainment, media and technology market research firm, today announced new findings from Free to Play Gaming in Brazil, a syndicated research report based on its global GameByte® study. According to the report, Brazil is an increasingly promising opportunity market for free-to-play (F2P) games.

Over 51.5 million Brazilians age 13 to 65 play video games in general, and 17.2 million of those gamers play F2P games on PC. Between 2012 and 2013, the PC F2P gamer population grew 20%, as computer ownership, Internet penetration, household income, credit availability, and global F2P title offerings all expanded concurrently. Consequently, in 2013, F2P PC games in Brazil took in $470 million (USD). The majority of F2P revenues in 2013 came from in-game purchases, rather than optional premium memberships, indicating a preference for the microtransaction-based model.

The continued growth of Brazilian free-to-play PC games bears significance for international investors, game publishers, and developers. Traditional console game prices remain prohibitive for many Brazilians, partly due to tariffs and low median income. Mobile gaming is growing alongside F2P PC gaming, but competitive app markets and game localization costs pose serious challenges to traditionally low budget mobile game developers.

“F2P PC games are an ideal middle ground where motivated developers and publishers stand to gain from their efforts in Brazil,” says Jason Coston, Research Manager at Interpret. “The free-to-play business model aligns uniquely with the needs and resources of Brazilian gamers. Our data show that, in Brazil at least, the F2P PC market continues to offer great opportunities.”

About GameByte®

GameByte® is a syndicated study designed to understand gaming adoption and behavior across multiple platforms in 10 global markets. Conducted twice a year, it includes attitude and behavior data for every relevant gaming business model, , including retail console games, PC games, downloadable game apps and in-app purchases, subscription MMOs, freemium online games, downloadable content (DLC) on consoles, casual games, and social games. The comprehensive sample includes kids 6-12 and teens/adults 13+, all from the US, UK, France, Germany, Australia, China, Japan, South Korea, Brazil, and Russia. GameByte® is available as a subscription, or you can purchase individual data modules or reports by business model and market.

About Interpret LLC

Interpret is a leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret’s unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. www.interpret.la

Contacts

Interpret LLC
Alex Dillon, 310-981-4763
sales@interpret.la
@InterpretLLC

Who Watches eSports? Interpret Releases Report that Busts Myths about eSports Viewers

Who Watches eSports? Interpret Releases Report that Busts Myths about eSports Viewers

eSports is no niche pastime: The number of people who have watched professional eSports tournaments is 31M in the United States and 68M in China, according to GameScape, a new report from Interpret, LLC.

The report shows that eSports viewers are older and more educated than you may have thought. In the U.S, the median age for eSports viewers is 28, nearly half of them hold a college degree, and 55% are employed full-time, according to GameScape. In China, eSports viewers are even more likely to be fully-employed, with 75% holding full-time jobs and 71% holding a college degree. eSports viewers also report higher than average household income and most admit to having spent money on eSports related goods (69% in the U.S. and 84% in China). “As eSports audiences grow worldwide, they represent significant business opportunities for a multitude of companies,” said Yuanzhe (Michael) Cai, President of Interpret, LLC.

The report also concludes that eSports viewers overlap heavily with viewers of traditional sports. In the U.S., over half of eSports viewers report watching NFL games, and in China, over two-thirds report watching NBA games. Although the status of eSports as “real sports” may still be hotly debated in the media, this issue seems to be mostly settled for U.S. and Chinese eSports viewers, with 61% and 63% respectively agreeing eSports are real sports. “eSports fans are not just watching to learn how to better play their favorite games, they engage for entertainment value and excitement,” said Cai.

One area where eSports may be beating out traditional sports is the ability to engage viewers in the early rounds of major tournaments. Almost half of U.S. and Chinese eSports viewers report tuning in to the first rounds of eSports tournaments. For eSports advertisers and sponsors, this may mean a greater bang for their buck if they invest in the early stages of a tournament.

GameScape provides comprehensive insights about eSports viewers and their motivations and preferences, as well as measurements of VR/AR familiarity and interest in the U.S. and China. For more information, please contact Diane LightWaight at diane.lightwaight@interpret.la or 310.567.4380.

Interpret, LLC is a full service market research firm focused on media, entertainment, and technology.

Contacts

Michael Cai, President:
Michael.Cai@interpret.la

Interpret Promotes Michael Cai to President; Hires Two Senior Execs to Increase Management Depth and Launch Brand Consulting Group

Interpret Promotes Michael Cai to President; Hires Two Senior Execs to Increase Management Depth and Launch Brand Consulting Group

 

Interpret LLC announces multiple senior executive moves, including the promotion of Michael Cai into the role of President, overseeing all company divisions. In addition, Interpret has hired long-time industry executive Grant Robb as SVP/GM of a newly created Brand Consulting Group, as well as Diane LightWaight as VP of Sales/Client Service, tapping her 20+ years of advertising and market research consulting.

Regarding these moves, Grant Johnson, Interpret’s CEO commented: “We’re committed to supporting our clients’ growth, and the best way to accomplish this is to retain and empower smart people. These recent moves are indicative of that philosophy. After 8+ years of loyal senior service, and knowing that we share a vision for taking Interpret to the next level, it was an easy decision to promote Michael into this role as President. Michael is a demonstrated leader in media, entertainment and technology consulting, has a global perspective, and is one of the hardest-working (and nicest) executives I know.”

Regarding the hiring of Grant Robb and Diane LightWaight, Grant Johnson commented: “Grant Robb is a phenomenal hire for Interpret, and significantly deepens our senior bench strength while also allowing us to extend our brand consulting services into new verticals. Moreover, his international expertise will enable us to continue to extend our services overseas. Diane is also a wonderful find for Interpret, as she has significant advertising and consulting experience in our core media/entertainment verticals, but will also help us expand into new areas, working with lifestyle and consumer product brands.”

Interpret LLC is a leading entertainment, media and technology brand consulting and market research firm that applies proprietary, cutting-edge methodologies and extensive category knowledge to help companies plan, test, and measure their business strategies. www.interpret.la

Contacts

Michael Cai, President:
Michael.Cai@interpret.la

Grant Robb, SVP:
Grant.Robb@interpret.la

Diane LightWaight, VP:
Diane.Lightwaight@interpret.la

Number of Kids Interested in Smart Toys Tops 72 Million

Number of Kids Interested in Smart Toys Tops 72 Million

Interpret, a leading entertainment, media and technology market research firm, today announced the most current state-of-play data for smart toys worldwide, based off its syndicated GameByte® study. According to the study, smart toys that integrate physical toys and video games have a high chance for success across most major kids game markets, with more than 72 million kids expressing interest in ownership.

“The US already has a robust market for smart toys such as Skylanders and Disney Infinity,” said Michael Cai, Senior VP of Research at Interpret. “Strong growth opportunities also exist in emerging gaming markets such as China, Brazil, and Russia, where more than 90% of gamers ages 6 to 12 are interested in smart toys.”

New entrants such as Nintendo Amiibo and Lego Fusion introduce new platforms, IP, and business models, and will provide a boost to the market. “We tested interest in an extensive list of current and potential smart toy brands and even prior to the Amiibo announcement, smart toys based on Nintendo characters were among the most desired smart toys in the US, Europe, and Brazil,” said Jason Coston, Research Manager at Interpret. “Lego’s mobile focus will position it particularly well in emerging markets where consoles face strong headwinds.”

About GameByte®

GameByte® is a syndicated study designed to understand gaming adoption and behavior across multiple platforms in 10 global markets. It includes attitude and behavior data for every relevant gaming business model, including retail console games, PC games, downloadable game apps and in-app purchases, subscription MMOs, freemium online games, downloadable content (DLC) on consoles, casual games, and social games. The comprehensive sample includes kids 6-12 and teens/adults 13+, all from the US, UK, Germany, France, Australia, China, Japan, South Korea, Brazil, and Russia. GameByte® is available as a subscription, or you can purchase individual data modules or reports by business model and market.

About Interpret LLC

Interpret is a leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret’s unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. www.interpretllc.com.

Contacts

Interpret
Alex Dillon, 310-981-4763
sales@interpret.la
@InterpretLLC