Interpret: iPhone owners less likely to upgrade their smartphones

At the end of September, Apple released its latest round of iPhones, the iPhone 15 (starting at $799), iPhone 15 Plus (starting at $899), iPhone 15 Pro (starting at $999), and the iPhone 15 Pro Max (starting at $1,199). The biggest change across the lineup is that Apple has, for the first time, embraced USB-C […]

Electric vehicle marketing likely to shift away from green messaging

In the last couple of years, more and more auto manufacturers have been adding all-electric vehicles (EVs) to their lineups, and some, such as GM, Ford, Volkswagen, Mercedes, and Volvo have made promises to transition their products to all-electric by 2035 at the latest. As countries across the globe look to put policies in place […]

Interpret: Esports viewing in India holds steady while US, China see declines

While the esports industry has been weathering some tough times lately, as organizations struggle to keep businesses afloat and viewership sees declines, not all markets are created equal. According to Interpret’s New Media Measure: Global Profiles™, the percentage of consumers in the US watching professional esports via online streaming dipped from around 12% in 2021 […]

Interpret: Amazon Prime Video leads in churn among streaming platforms

Starting in 2024, Amazon will make Prime Video the latest streaming platform to adopt advertising, but unlike streaming services that have embraced ads to offer consumers a lower-priced tier, the behemoth e-tailer is taking a different approach. Subscribers to Amazon Prime will still receive Prime Video as a perk of membership, but it will no […]

Can Disney dethrone Magic: The Gathering in the collectible card games market?

Lorcana, a collectible card game based on Disney animation properties, has been a highly anticipated release since Disney announced the project last summer. That release finally came this past August at Gen Con, the largest tabletop gaming convention in North America, which led to overnight lines throughout the event. Lorcana is attempting to hone in […]

Interpret: 5G home internet gaining momentum, but still niche

While Comcast’s Xfinity and Charter’s Spectrum service have accounted for the lion’s share of home internet access across the US for years, there’s a growing push from wireless firms like T-Mobile and Verizon to persuade consumers that their 5G, satellite-based home internet offerings are a viable substitute for cable-based counterparts. Some have labeled the recent […]

As Twitter rebrands to X, can it win back advertisers?

When tech billionaire Elon Musk purchased Twitter last October for $44 billion, there was plenty of skepticism about the brand and Musk’s vision for the platform. Musk’s own actions and series of changes to the social platform – including rolling back moderation rules (which some feel has fostered more hate speech), reinstating the previous US […]

Overwatch League’s future hazy as teams get ready to vote on operating agreement

As we’ve discussed on Interpret Insights previously, esports teams and leagues are dealing with the harsh reality of a market gone soft, or what some have been calling an “esports winter.” Many teams, even with a pivot to lifestyle branding (e.g., FaZe Clan) and a focus on content creation beyond competitive gaming, are struggling for […]

Disney seeking strategic partner to transition ESPN to streaming hub

Disney is looking to pivot strategy with its struggling sports brand, ESPN, as the economics of live sports distribution becomes increasingly problematic. As the cord-cutting trend has deepened, ESPN has seen declining revenues as more people shift away from cable. ESPN’s cable channels are some of the most expensive in the industry, and the company […]

Roblox bolstering game’s economy by allowing developers to offer subscriptions

Last month, executives at Roblox laid out a new vision for the game’s economy, boasting that the platform’s GDP has already become “as big as some countries,” thanks to its 66 million daily visitors. The company wants to make Roblox’s economy seamless for anyone to become “a buyer, creator, seller, curator, or IP owner.” Creators […]