Understanding consumers at play.
Who we are
We champion the fusion of fun and insights. As Fun Scientists, we strive to understand consumers at play — what motivates their choice to play games, stream content, post videos, play with toys, exercise, play sports, attend live events, or take a well-deserved holiday.
Our Expertise
We have six interweaving areas of expertise and offer both bespoke and syndicated services in each area.
Toys
Toys
We help our toy clients shape the future of play, ideating new digital-meets-physical toy experiences, testing prototypes, and segmenting the increasingly age diverse toy buying community.
Learn moreSocial Media
Social Media
We help social media companies understand consumers’ unique mindsets and need states as they spend time, work, and play on their platforms.
Learn moreSports
Sports
Leveraging audience insights, marketing analytics, and digital engagement research, we help our clients bring fun sports experiences to fans new and old.
Learn moreConsumer Tech
Consumer Tech
We help those in the Consumer Tech ecosystem understand consumer device behavior, especially the marriage of content and features that maximize fun without sacrificing utility.
Learn moreEntertainment
Entertainment
We help production companies navigate trends in streaming, film, television, and live events, ensuring that their content captivates and connects.
Learn moreGaming
Gaming
We apply incisive research at every stage of a game’s development and have created unique methods, datasets, and gaming communities to help our clients continuously evolve the meaning of play.
Learn moreRefine your product ideas before launch. Our Concept Tests provide unbiased consumer feedback on individual product ideas, helping you perfect your offerings and forecast market viability.
Consistently measure global consumer sentiment. Our Multi-Market Trackers capture diverse consumer behaviors and attitudes across regions, offering you a comprehensive understanding of varied markets.
Price your products perfectly. Our Van Westendorf Pricing Analysis identifies the ideal price points that resonate with your customers, ensuring competitive and profitable pricing.
Evaluate the true impact of your advertising. Our Ad Effectiveness Tests assess how well your campaigns are resonating, enabling more efficient ad spends and effective media placement.
Prioritize features that delight customers. KANO Analysis categorizes consumer preferences at a feature level, helping you focus precious development resources on elements that are most likely to attract and retain consumers.
Prioritize features that delight customers. KANO Analysis categorizes consumer preferences at a feature level, helping you focus precious development resources on elements that are most likely to attract and retain consumers.
Our Products
Case Studies
Churned Player Study
Concept Optimization Research
TV Pilot Testing
Holistic Concept Evaluation
Brand Ecosystem Research
Consumer Segmentation
VR Game Evaluation
Global Brand Strategy
Global Franchise Study
Transmedia Strategy
Case Studies
Our Offices
We have offices and colleagues worldwide, ensuring our clients benefit from global expertise and local insights.
Across
As specialists in global consumer insight, most of our engagements
span multiple markets and languages, enabling our clients to make more informed, culturally sensitive decisions.
Our Clients Include
Top Console + PC Publishers
Ranked by calendar year cumulative revenue
TOP SOCIAL
MEDIA APPS
Ranked by calendar year cumulative revenue
GLOBAL
TECH TITANS
Meta, Microsoft, Amazon, Apple, Alphabet & Tencent
ENTERTAINMENT & SPORTS MEDIA FIRMS
Warner Bros., Disney, Sony, Comcast, NFL, NBA
