Social Media

Deconstructing social
media engagement.

Helping social media companies

understand consumers’ unique media mindsets.

We help social media companies understand consumers’ unique mindsets and need states as they spend time, work, and play on their platforms.

Qualitative Research

Understand the ‘whys’ behind consumer choices. Our qualitative research digs into consumer psychologies, preferences, and behaviors, offering a nuanced understanding that complements quantitative data.

Quantitative Research

Delve deep into the numbers and deconstruct play behavior. Our quantitative research service offers a wide range of data-centric methodologies that power intelligent decision making.

New Media Measure^® is your comprehensive global guide to the media, entertainment, and tech trends reflecting and shaping consumer behavior.

Strategic Consulting

Optimize your business plan via our vertical expertise. In all of our specialty areas, we provide guidance for growth from competitor analysis to market projections.